1. Entertainment TV as Mass Communication

2. The 10 Most Popular TV Programs
NCIS
Sunday Night Football
The Big Bang Theory
NICS: Los Angeles
Person of Interest
American Idol (Wednesday)
Dancing with the Stars (Monday)
American Idol (Thursday)
The Voice (Monday)
Dancing with the Stars (Tuesday)
All in the Family
Sanford & Son
Chico and the Man
The Jeffersons
M*A*S*H*
Rhoda
Good Times
The Waltons
Maude
Hawaii-Five-O

3. Commercial Versus Cable TV
Commercial TV Networks
Cable TV Networks

4. Similarities Government regulated, not government owned
Supported overwhelming by advertising

5. Differences
Commercial
Cable

6. Advertising Mass media deliver audiences to advertisers
Ad rates determined by two things:

7. Ratings & Shares Ratings = Number of TV homes watching
Number of homes with TV sets
Shares = Number of TV homes watching
Number of homes with TV sets turned on at that time

8. Specific Audience Demographics
Coveted demographic: years old
Average cost of 30-sec advertisement during primetime:
Average for shows that hit specific demo:

9. Advertising Rates
Two things influence ad rates:
Best of both worlds:

10. Advertising Rates
Sweeps months

11. Entertainment TV Issues

12. Fragmenting Commercial TV Audience
The Big & Only Three start in late 1940s
“Recent” TV networks

13. Recent TV Network Strategies
Fox & CW: Sought younger audiences
UPN & Ion: Sought niche audiences

14. Battle for Audiences Fewer programs draw mass audiences
Commercial networks now draw 40% of nightly audiences
Stick with success

15. Lack of Diversity
Minority presence
Representations of Women

16. Reality-Based TV Origins Success of Survivor
Appeal of shows to networks

17. Result
“White Bread” Commercial Network TV
Cable Network TV

21. Gaming can make a better world