1. application to Fiat/GM
STRATEGIC ALLIANCES
MANAGEMENT conceptual model
application to Fiat/GM
Marcos Bruno
SDA Bocconi School of Management
University of São Paulo (USP)
based on: BRUNO, M. A.C.; VASCONCELLOS, E.. Applying a management framework to three high-sharing technological alliances. Rivista Finanza, Marketing e Produzione, anno XXI, n.2, p , giugno 2003.

2. Managing strategic alliances. Conceptual model M. Bruno
INSTITUTIONAL
- Mutual respect for institutional roles
- Convergence of objectives
- History of relationships
- Excellence as guiding principle
- Identification of interlocutors
ORGANIZATIONAL -
Tolerance of cultural differences
- Ability to engage in dialog
- Honesty and ethics
- Transparency
- Communication
VALUE CREATION
- Knowledge mastery and application
- Economic benefits
- Organizational / Institutional benefits
EXECUTION
- Definition of agenda for interaction
- Definition of scope and commitment
to execute projects
- Compatible competencies
- Contract flexibility
STABILITY AND EFFECTIVENESS
OF HIGH-SHARING TECHNOLOGY ALLIANCES

3. Managing Fiat/GM. Relevant factors
TOP SIX
M.Bruno
Fiat/GM
RELEVANT FACTORS
Factor A
tolerance of cultural differences
organizational/institutional benefits
Factor A+
honesty and ethics
definition of scope and commitment
Factor A++
(Essential)
mutual respect and convergence
economics benefits