1. Spread the Fun!

2. Agenda: The Brand The Consumer Points of Difference
Maximize the Category
Placement Strategy
New Products

3. With Greek origins since the 1970’s, Fundelina is a producer of Chocolate Hazelnut and Fruit Spreads. Our brand is famous in the European market.
Since 2014, Methuen native Steve Tsakirellis and his team have expanded Fundelina into the U.S. market capturing learnings and poised to expand distribution across the U.S. market within several channels.

4. The Consumer:
Millennials are the current buzzword. Fundelina appeals to this segment with fun flavors and to-go packaging. 
Gen X shoppers are upscale, seek more heathy offerings, and have a very high engagement in natural food offerings compared to the rest of the category. Fundelina’s whole ingredients and cleaner label panel resonate well with this segment.
Unlike Nutella, Fundelina also attracts the young Millennials (ages 15 and younger) that find the fun flavors exciting which delivers 2X more potential sales than Nutella.

5. Ranked Four flavors, 13oz:
Points of Difference:
Winning Flavor Profiles
Gluten free
(Glass Jar)
NO PBA
Volume Driving SRP
No Artificial Preservatives
No Artificial Colors & Flavors
Ranked Four flavors, 13oz:
Chocolate Hazelnut
Vanilla/Chocolate Hazelnut
Strawberry/Chocolate Hazelnut
Banana/Chocolate Hazelnut
18 month shelf life
12/case
No GMO’s
Spreads are Gluten Free
No Trans Fat

6. Maximizing Category Dollars:
Transaction
Builder!
Maximizing Category Dollars:
Market campaign :
Spread the Happy
Packaging: Go Packs & Home
Brand Origin: Italy
Pricing: Super Premium
SRP: $4.49
Slogan:
Spread the FUN
Packaging: Home, Go Packs, Flavors & BPA FREE
Brand Origin: Greece
Pricing: Premium
SRP: $ $0.40 Less
Marketing:
Target Value
Packaging: Home
Brand Origin: PL USA
Pricing: Value Premium
SRP: $0.30 less Fundelina

7. Placement Strategy:
Prices are used as an indicator of the quality of products in a situation where it is difficult for a customer to ascertain the intrinsic physical quality of products.
Provide added price points to the consumer creating a variety of choices to maximize category dollars. Variety will increase sales!
$ $ $3.69

8. End Caps Stackers Departments
Display Opportunities:
End Caps
Stackers
Departments

9. Vanilla Spread with Dippin’ Sticks Snack Pack - 12Pk
New Product Innovation Q1 2016:
Vanilla Spread with Dippin’ Sticks Snack Pack - 12Pk
1st to Market
No Chocolate/Hazelnut
Kid Friendly
Creamy Spread!

10. Strawberry Spread with Dippin’ Sticks Snack Pack - 12Pk
New Product Innovation Q1 2016:
Strawberry Spread with Dippin’ Sticks Snack Pack - 12Pk
1st to Market
No Chocolate/Hazelnut
Kid Friendly
Creamy Fruit Spread!

11. Banana Spread with Dippin’ Sticks Snack Pack - 12Pk
New Product Innovation Q1 2016:
Banana Spread with Dippin’ Sticks Snack Pack - 12Pk
1st to Market
No Chocolate/Hazelnut
Kid Friendly
Creamy Fruit Spread!

12. Chocolate Hazelnut Spread with Dippin’ Sticks Snack Pack - 12Pk
New Product Innovation Q1 2016:
Chocolate Hazelnut Spread with Dippin’ Sticks Snack Pack - 12Pk
Convenient to go
No Artificial Colors
No Artificial Flavors
Kid Friendly
Creamy Spread!