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TV Viewing Trends Edmonton EM - Diary Updated Spring 2014.

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Presentation on theme: "TV Viewing Trends Edmonton EM - Diary Updated Spring 2014."— Presentation transcript:

1 TV Viewing Trends Edmonton EM - Diary Updated Spring 2014

2 Market Info Maps & Demographics

3 Edmonton EM Where is it? BC AB SK MB ON QC NL NB NS PE YT NT NU

4 EM Map

5 Edmonton EM Demographics
Population Estimates (000) Source: BBM Canada Geographical Reference Guide

6 Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+ Reach, Time Spent, Average Quarter Hour Audience

7 People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

8 People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

9 People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

10 People 2+ - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

11 People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

12 People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

13 Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11 Reach, Time Spent, Average Quarter Hour Audience

14 People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

15 People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

16 People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

17 People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

18 People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

19 People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

20 Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17 Reach, Time Spent, Average Quarter Hour Audience

21 People 12-17 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

22 People 12-17 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

23 People 12-17 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

24 People 12-17 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

25 People 12-17 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

26 People 12-17 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

27 Reach, Time Spent, Average Quarter Hour Audience
Adults 18+ Reach, Time Spent, Average Quarter Hour Audience

28 Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

29 Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

30 Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

31 Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

32 Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

33 Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

34 Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34 Reach, Time Spent, Average Quarter Hour Audience

35 Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

36 Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

37 Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

38 Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

39 Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

40 Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

41 Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49 Reach, Time Spent, Average Quarter Hour Audience

42 Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

43 Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

44 Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

45 Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

46 Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

47 Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

48 Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54 Reach, Time Spent, Average Quarter Hour Audience

49 Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

50 Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

51 Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

52 Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

53 Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

54 Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

55 Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54 Reach, Time Spent, Average Quarter Hour Audience

56 Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

57 Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

58 Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

59 Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

60 Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

61 Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

62 Reach, Time Spent, Average Quarter Hour Audience
Adults 55+ Reach, Time Spent, Average Quarter Hour Audience

63 Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

64 Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

65 Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

66 Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

67 Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

68 Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience


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