1. Welcome to Day 2

2. Day 2: Influencing and critical judgement
Aim: To develop analysis and influencing skills and critical judgement needed to deliver effective leadership

3. 2.2.1: Engaging and influencing key stakeholders
Learning objectives:
At the end of this session, participants will be able to:
Use a tool to analyse stakeholders’ involvement in a humanitarian response and to prioritise interactions with them
Identify ways to influence key stakeholders in a response

4. Sample stakeholder chart
Affected
groups
of people
United Nations agencies
National Government
Regular Armed Forces
National NGOs
Civil Society
World Bank
Neighbouring countries
UN Humanitarian Coordinator
Red Cross & Red Crescent
Donor countries
Local Media
Armed groups
Host communities
International NGOs
Regional Government
International Community
Religious
Groups / Organisations
Clusters

5. Stages of stakeholder mapping
Identify your stakeholders
Analyse stakeholders by influence and interest
Plan stakeholder communications and reporting
Engage with your
stakeholders

6. 'Interest' measures to what degree stakeholders are likely to be affected by the programme, and what degree of interest or concern they have in or about it
‘Influence' measures the influence stakeholders have over the programme, and to what degree they can help achieve, or block, the desired change

8. Discuss and come up with your top tips for influencing people:
What do we want from these stakeholders?
What do they want from us?
What motivates these stakeholders?
What is the best way of communicating with them?
What does this tell us about how we could influence them?

9. How would you… Influence your manager to buy copies of Sphere?
Influence a local government official who is not supportive of NGOs in his/her area?
Convince a donor to commit funding to drought relief?