1. Camp Cards
Increase your NET

2. Sacramento Net Product Sales
Sacramento Net Product Sales Revenue
$223,000
Popcorn $208,000 Camp Card $15,000
2015 $281,000
Popcorn $220,000 Camp Card $61,000
$345,000
Popcorn $225,000 Camp Card $121,000
2017 $374,000
Popcorn $235,000 Camp Card $140,000

3. Small Council Net Product Sales
Griffin Net Product Sales Revenue
2006 $103,000
2007 $94,000
2008 $101,000
2009 $130,800 (popcorn alone)
$198,000 (with camp card)
$221,000
$228,000
$231,000

4. Council Success Stories
Miami Lakes, Florida- 12,720 Traditional Youth… in four years has grown from $129,045 to $979,300. (658% increase)
Orlando, Florida- 26,577 Traditional Youth… sold $490,000 in the first year and in four years has grown to $1,100,000. (124% increase)
Griffin, Georgia- 7,098 Traditional Youth… in two years has grown from $0 to $179,000 to $280,000

5. Council Success Stories Continued
Louisville, Kentucky- 16,161 Traditional youth….in three years has grown from $120,000 to $450,000.
Dallas, Texas- 28,554 Traditional Youth… in first year sold $621,000
Jacksonville, Florida- 17,444 Traditional Youth….sold $550,000 in its first year
Tallahassee, Florida Traditional Youth….sold $67,135 in its first year.

6. What is the difference? MARGINAL SUCCESS
- staff leadership & leader’s guide
- blind ordering, lack luster promotion
- bad card - would you buy it?
- no district executive buy in
- no sizzle or excitement
CRAZY SUCCESS
- executive incentives, leader’s guide, sales kit, ordering by # or active Scouts, ipad and camp prizes

7. Securing Discounts Secured large discounts before committing
Field Staff secured most discounts in a blitz day in late December
Used a simple template, however, it was required to be completely filled out before and signed before we would accept it.
Important: BSA name at risk if stores do not honor the coupon.

8. Marketing to Units Before the sale
Teasers explaining the sale through with more details on the website to leaders and parents
Mail out of Leader’s Guide to all Top Leaders (CM SM and CC)
Roundtable: Posters, exciting kick-off, sample cards list of discounts secured, sample revenue.
After Distribution
Weekly camp scholarship drawing, ed to everyone on the day of the drawing.
Report on successful units!

9. Discuss Card Options Large Markets: One card for the Council
Smaller Markets: One per district
Card Type: plastic
Pricing: $5.00 vs $10.00
CARD MUST BE USEFUL (a value)
CANT BE AN ONLINE DIRECTION
MUST BE $5

10. Best Practice Staff Incentives
Use staff incentives to secure discounts and secure unit commitments
Staff buy-in and excitement will translate to unit leader and excitement
Cash is KING!

11. Best Practice Youth Sales Kit
Units order a kit per active Scout
The order is based off realistic per Scout goals
Better ensure equal card distribution
Helps staff manage inventory
Brings opportunities to parents
Sets the bar – EVERY scout deserves camp

12. Best Practice Leader’s Guide
Places camp card sale on par with popcorn
Professional looking
Includes a detailed plan for unit success
Focuses volunteer on getting kids to camp NOT just product sales

13. Best Practice Price
$5.00 price is a MUST

14. Questions?