1. Varsity Bookstore Revamped
By Chris Flores and Dustin Stidger

2. Varsity Bookstore?
Local merchandise and bookstore across the street from Texas Tech campus
Key Customers
College Students
Parents of College Students
Texas Tech Fans

3. The Old Site (www.varsitybookstore.com)

4. Old Site Failures Poor Design Inconsistencies Confusing
Old and Outdated
Inconsistencies
Navigation Bar
Font syles, weights, and sizes
Layout

5. Old and Outdated

6. Inconsistent Nav Bar

7. Inconsistent Font and Layout

8. The New Site

9. New and Improved Features
Interactivity
Appeals more to College Students
Eye catching
Usability
Simple and consistent navigation

10. Interactivity
Brief Flash Introduction
Mouse Over Buttons

11. Simple and Consistent Navigation

12. Easy to Use map

13. Database Overview