1. AIM: What is marketing? Do Now:
Create a word web for the word “marketing.”
What does this word mean to you?

2. Marketing Products Services Goods
Monetary value
Satisfy needs
and wants
Goods
Can touch/hold
(tangible)
Services
Tasks performed
for a customer
Can’t touch
The process of developing, promoting, and distributing products to satisfy customers’ needs and wants
Customer = the person who buys the product
Consumer = the person who uses the product
Exchange = what occurs every time something is sold in the marketplace

3. The Ultimate Driving Machine
Marketing "Pop Quiz"
The Ultimate Driving Machine

4. The quicker picker upper

5. It melts in your mouth, not in your hand

6. Taste the rainbow.

7. 15 minutes can save you 15% or more on your car insurance

8. I’m Lovin it…

9. America runs on ___________

10. 57 varieties

21. AIM: How does marketing impact your daily life?
Do Now:
Take Out Homework

22. 7 Functions of Marketing
All the marketing activities which you encounter on a daily basis can be classified into one of the following categories:
Distribution
Financing
Marketing Information Management
Pricing
Product/Service Management
Promotion
Selling

23. How Can You Distribute Goods?
1. Distribution
deciding where and to whom products need to be sold in order to reach final users
physically moving and storing goods
Trucks
Railroads
Air
Boats
Central warehouses
Tracking products
How Can You Distribute Goods?

24. 2. Financing
getting money that is necessary to pay for the operation of a business
Loans
Sell Shares of Stock
Will the business offer credit to customers

25. 3. Marketing Information Management
getting the necessary information to make sound business decisions
Marketing Research (surveys, focus group)

26. 4. Pricing
how much to charge for goods and services in order to maximize profits
determine how much customers are willing to pay
what are the company’s pricing strategies?

27. 5. Product/Service Management
GOAL = obtaining, developing, maintaining, and improving a product
decisions made on the basis of market research
Did Facebook always look
the way it does now?

28. 6. Promotion
communicating with potential customers to inform, persuade, or remind them about a company
used to improve a company’s image
Examples:
Commercials
Print
Online

29. 7. Selling Providing customers with goods and services they want
How are customers provided with what they want? How are their questions answered?

30. AIM: Impact of Marketing

31. Group Work
Working with your group determine how the seven functions of marketing are met for the business you have been assigned.
All group members must record findings.
Be prepared to present to the class.

32. AIM: What are the economic benefits of marketing?
Do Now:
What is a utility?

33. Utility
The value added to a product due to the 7 functions of marketing
Utilities are attributes of a product/service that make it capable of satisfying consumers’ wants and needs

34. What raw materials went into this product?
1. Form Utility
changing raw materials or putting parts together to make them more useful
Cocoa
Milk
Sugar
Lumber

35. 2. Place Utility Where would you place/distribute this product
so customers could buy it?
Having a product where customers can buy it
Businesses study consumer shopping habits to determine the most convenient and efficient locations to sell their products
Retail (supermarket)
Online
Catalogue

36. Marketing Story

37. When would the best time of day/year
3. Time Utility
When would the best time of day/year
to sell product?
having a product available at a certain time of year or time of day (ie/stores stay open later at certain times of year)
Halloween
Summer (camps, s’mores)

38. How would you pay for product?
4. Possession Utility
the exchange of a product for some monetary value
Cash
Credit
Layaway

39. How would you inform potential customers?
5. Information Utility
How would you inform potential customers?
communication with the consumers
Salespeople provide information
Displays
Packaging
Advertising (print, television, radio, online)

40. Results of Added Utility…
Higher Demand = Increased Competition = Lower Prices
New and Improved Products
Can you think of any products that fit the results?