1. Bart Watson, Brewers Association
Denver, CO
August 2, 2016
Bart Watson, Brewers Association
Lester Jones, National Beer Wholesalers Association

2. Alcohol Consumption Over Time Do You Have Occasion to Drink Alcohol?
Source: Gallup Poll, 2016.

3. Per Capita Consumption of Ethanol U.S. from 2000 to 2015

7. Differences in Alcohol Consumption Across Generations in 2015
Source: Scarborough Research, 2015

8. U.S. Population By Single Age, 2015 Hispanic and Non-Hispanic
Source: U.S. Census and NBWA 2015.

9. An Aging U.S. Population 2000 to 2015
Source: U.S. Census Bureau

10. Smaller Households and Fewer People 1960 to 2015
Source: U.S. Census Bureau and National Center for Health Statistics

11. Colorado Population By Single Age, 2015 Hispanic and Non-Hispanic
Source: U.S. Census and NBWA 2015.

12. Components to CO Population Change
Source: Colorado Dept. of Local Affairs, 2016.

13. U.S. vs. CO Employment Index 2000 to YTD 2016

15. Sources: Brewers Association and Beer Institute

18. TTB Permitted Brewery Counts 6,080 as of December 2015
State
Count
Alabama 30
Kentucky 48
North Dakota 11
Alaska 35
Louisiana 25
Ohio
187
Arizona 91
Maine 84
Oklahoma 21
Arkansas 29
Maryland 73
Oregon
281
California
788
Massachusetts
124
Pennsylvania
278
Colorado
352
Michigan
316
Rhode Island 15
Connecticut 59
Minnesota
142
South Carolina 51
Delaware
Mississippi 14
South Dakota 19 DC 13
Missouri 90
Tennessee 88
Florida
205
Montana 74
Texas
220
Georgia 54
Nebraska 39
Utah
Hawaii 26
Nevada
Vermont 66
Idaho 57
New Hampshire 63
Virginia
155
Illinois
210
New Jersey 71
Washington
383
Indiana
151
New Mexico
West Virginia 17
Iowa
New York
329
Wisconsin
189
Kansas 37
North Carolina
207
Wyoming 32
Source: NBWA and TTB, 2016.

19. Industry Tax Paid Volumes in 2015

21. How important is “local” in purchase decisions?

22. NBWA Distributor Productivity Report Managing Changing Business/Logistics
Source: NBWA, Distributor Productivity Report.

23. Changing On Premise Landscape Brew Pubs and Tap Rooms - DTC

26. Traditional On-Premise Establishments That Serve Alcohol (Drinking Places)
Source: U.S. BLS, Quarterly Census of Employment and Wages, 2016.

27. Beer’s Economic Contributions Across All Three Tiers (Billion $)
Impact\Tier
Brewers
Distributors
Retailers
Total
Direct
$39.4
$19.1
$50.1
$108.6
Supplier
$44.8
$8.3
$30.1
$83.2
induced
$16.7
$12.3
$31.9
$60.8
$100.9
$39.7
$112.1
$253 Billion
It takes all three tiers of economic activity to generate $253 billion in total economic contribution
Source: Beer Serves America, 2015.