1. Marketing the Strategic Plan
Section 5

2. Ask These Questions Prior to Planning
Who needs to be informed of strategic planning processes and outcomes?
What are their interests in the process and outcomes?
What are the most efficient and effective measures of keeping key stakeholders informed?
NAVAA

3. Marketing Includes: Message
What do different clients, stakeholders or audiences need to know?
Is there a need to “tailor” messages?
“KISS” applies to messages
“Repetition sells soap”
NAVAA

4. Marketing Includes: Audience Internal clients/stakeholders
External clients/stakeholders
General public
NAVAA

5. Marketing Includes: Medium
What are the strategies for getting the word out?
What are the key venues?
How do you reach “hard to reach” clients or audiences?
What are some creative approaches?
NAVAA