1. Figure 1. Effect of Ambiguity, Magnitude, and Reward Distance on Loyalty: Study 1
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

2. Figure 3. Effect of Ambiguity, Magnitude, and Reward Distance on Time Required: Study 1
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

3. Figure 2. Effect of Ambiguity, Magnitude, and Reward Distance on Recommendation Likelihood: Study 1
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

4. Figure 5. Effect of Ambiguity, Magnitude, and Reward Distance on Progress per Dollar: Study 2
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

5. Figure 4. Effect of Ambiguity, Magnitude, and Reward Distance on Recommendation Likelihood: Study 2
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

6. Figure A1. Flow Chart
From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
J Consum Res. 2010;37(5): doi: /656392
J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.