1. Introduction to Marketing

2. What Is LEAP?
A structured yet flexible post-stroke education program for stroke survivors and caregivers
Developed by healthcare professionals
Resister at stroke.org/LEAP and access all program materials for free

3. How Does LEAP Work? Four modules taught over a few weeks or months
Each module takes about 2.5 hrs. and covers:
Facts about stroke, rehab and secondary stroke prevention
Explains psychosocial aspects of changes in post-stroke life
Information about local and national resources
Living best life after a stroke
Includes recommended time agenda of presentations and activities

4. Complimentary registration is required for first time use
Program Materials
Facilitator’s guide
Participant handouts
PowerPoint presentations
Marketing tool kit
Signage
Evaluations
Complimentary registration is required for first time use

5. LEAP Objectives To enhance participants’: Knowledge
Stroke effects and aftermath
Rehabilitation options
Common psychosocial and emotional responses
Key resources available
Skills—Relationships, self-care and self-advocacy
Adaptive strategies to support activities of daily living
Stress management
Improve language and memory deficits
Attitudes about post-stroke living
Recognize common misconceptions
Value of mutual support among survivors and caregivers
Value of living in the present

6. Steps for Promoting LEAP
Determine audiences
Develop a quality event
Use marketing tool kit
Spread the word

7. Target Audiences Stroke survivors Caregivers Family members
Facility staff
Stroke support groups

8. Suggestions for Implementation
Implementation checklist
At least two (2) dedicated facilitators
Stroke coordinator and a therapist (OT/PT/SLP)
Pre-registration if possible
Ideal class size is 20 stroke survivors and their caregivers
Tables in U formation for sessions 1 and 4
Promotes sharing and getting to know each other

9. Spread the Word Internal Communication Your facility website
Staff s or newsletter
TV monitors
External Communication
Media advisory
Electronic newsletter
Public service announcement

10. What to Communicate Logistics (what, where, when)
Benefits of attending
Navigate rehabilitation
Build confidence
Transition back to work, your family and community
Local subject experts

11. LEAP Marketing Tool Kit
Where to start:
Go to stroke.org/LEAP
Create an account or login if you have accessed the previous version
You will have the option to download individual sections and/or handouts or the complete curriculum

12. Marketing Tool Kit

13. Examples of Materials

14. LEAP Marketing Tool Kit: Internal Communications
Staff communication is key
- s
- Announcements
TV monitor announcements
Flyer
- Bulletin boards
- Discharge packets

15. LEAP Marketing Tool Kit: External Communications
Customizable marketing tools:
Medial advisory
Sample for print or e-newsletters
Local radio and/or TV announcements
Facebook posts
Twitter posts
Flyer

16. Marketing Tips Types of Media:
Daily and community newspapers—reach out to the editor
Local TV and cable stations—both news and public service programs
Local radio and public service programs
Internet media—community sites, news sites and blogs
Other newsletters that target your audiences

17. Benchmarks 8 Weeks 4-6 Weeks 2 weeks Schedule communications
Finalize flyer
Put flyer in discharge packets
Communicate to staff
4-6 Weeks
Customize and finalize copy in templates
Make media lists
Send media advisory
2 weeks
Check enrollment
Remind staff to help promote
Send another

18. Contact Information
If you have any questions contact: Dawn Lando Coordinator, Survival Programs

19. Learn more at stroke.org
THANK YOU!
Learn more at stroke.org
1-800-STROKES
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©2017 National Stroke Association