2. Communication Skills in the Agricultural Industry
Lesson 2.2
Communication Skills in the Agricultural Industry

3. Lesson Outcomes
Analyze the component of verbal, written and visual communication
Describe the differences in modes of communication including intrapersonal, small group, mass media, and social media
Understand the components of written communication
Examine the skills required to make an effective verbal presentation
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4. Communication Basics Communication occurs in two basic ways
Nonverbal communication is the exchange of knowledge through the senses
Verbal communication is the transfer of information using words and language
Verbal communication includes oral communication (communicating using spoken words and language) and written communication (which is information transferred through writing).
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5. Nonverbal Communication
Occurs without the use of spoken or written words
Ask students what the woman’s facial expressions and stance are communicating in each picture.
Ask students to list ways in which we communicate nonverbally (i.e. posture, facial expressions, gestures, eye contact, touch, space, voice, visual images).
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6. Verbal Communication

7. Verbal Communication
Conversation is two-way oral communication that occurs between two people
Starting a conversation
Break the ice
Find common ground
Practice active listening
Ask open-ended questions

8. Verbal Communication Public speaking Prepared public speaking
Extemporaneous speaking
Impromptu speaking
Prepared public speaking: speaker has ample time to prepare content and delivery of the speech.
Extemporaneous speaking: speaker has a very short period of time between receiving the topic and presenting the speech.
Impromptu speaking: speaker is expected to give a speech immediately following the receipt of the topic.
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9. Listening
Listening is the act of bringing in information through hearing verbal communication
Passive listening is the act of hearing information, but not interacting
Active listening is listening and engaging with the conversation

10. Written Communication
Correspondence is two-way written communication
What is the most common type of correspondence used today?
Ask students to list types of two-way written correspondence (i.e. written/mailed letters, text conversations, conversations).
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11. One-Way Communication
Marketing
Includes advertisements, pamphlets or brochures, manuals, instructions or other items included with new products
Career seeking
Résumés, cover letters, job applications and follow-up letters
Information transfer
Newspapers, Internet, press release, magazine articles, novels and websites

12. Communication Systems
Intrapersonal communication is communication in which the thought or language use is internal to the communicator
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13. Communication Systems
Dyadic communication is communication that occurs between two people
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14. Communication Systems
Group communication could be as few as three people or as large as a speaker giving a prepared speech at a convention
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15. Communication Systems
Mass media is a communication system in which information is transferred to a broad and diverse public audience, mediated by technology
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16. Communication Systems
Social media involves communication through public websites and applications that enable users to engage in social networking
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