1. Kotler / Armstrong, Chapter 20
According to social critics of marketing, prices are higher than they should be because _____.
distribution costs too much
promotion costs too much
markups are too high
all of the above

2. Kotler / Armstrong, Chapter 20
According to social critics of marketing, prices are higher than they should be because _____.
distribution costs too much
promotion costs too much
markups are too high
all of the above

3. Kotler / Armstrong, Chapter 20
Which of the following is not a criticism of marketers?
They use deceptive practices.
They cause prices to be high.
They’re making efforts to be more socially responsible.
They use high-pressure selling techniques.

4. Kotler / Armstrong, Chapter 20
Which of the following is not a criticism of marketers?
They use deceptive practices.
They cause prices to be high.
They’re making efforts to be more socially responsible.
They use high-pressure selling techniques.

5. Kotler / Armstrong, Chapter 20
Deceptive practices fall into three groups: _____, _____, and _____.
product; pricing; people
pricing; promotion; packaging
promotion; packaging; place (distribution)
positioning; packaging; promotion

6. Kotler / Armstrong, Chapter 20
Deceptive practices fall into three groups: _____, _____, and _____.
product; pricing; people
pricing; promotion; packaging
promotion; packaging; place (distribution)
positioning; packaging; promotion

7. Kotler / Armstrong, Chapter 20
Marketers argue that companies avoid using deceptive practices in the long run because such practices _________.
harm relationships with customers
cost too much due to litigation
could lead to sanctions by the FTC
lead to higher profits

8. Kotler / Armstrong, Chapter 20
Marketers argue that companies avoid using deceptive practices in the long run because such practices _________.
harm relationships with customers
cost too much due to litigation
could lead to sanctions by the FTC
lead to higher profits

9. Kotler / Armstrong, Chapter 20
“Puffery” is defined as innocent exaggeration for effect.
true
false

10. Kotler / Armstrong, Chapter 20
“Puffery” is defined as innocent exaggeration for effect.
true
false

11. Kotler / Armstrong, Chapter 20
Which of the following is a complaint about marketed products?
Products are well made.
Products are always safe.
Services are performed as expected.
Products do not deliver the benefits promised.

12. Kotler / Armstrong, Chapter 20
Which of the following is a complaint about marketed products?
Products are well made.
Products are always safe.
Services are performed as expected.
Products do not deliver the benefits promised.

13. Kotler / Armstrong, Chapter 20
Causing products to become obsolete before they actually need replacement is known as _____.
product turnover
promotional wearout
planned obsolescence
replacement technology

14. Kotler / Armstrong, Chapter 20
Causing products to become obsolete before they actually need replacement is known as _____.
product turnover
promotional wearout
planned obsolescence
replacement technology

15. Kotler / Armstrong, Chapter 20
Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution.
true
false

16. Kotler / Armstrong, Chapter 20
Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution.
true
false

17. Kotler / Armstrong, Chapter 20
Marketers create human needs.
true
false

18. Kotler / Armstrong, Chapter 20
Marketers create human needs.
true
false (Marketers may influence human wants. Needs are influenced by a person’s culture, family, peer groups, religion, ethnic background, etc.)

19. Kotler / Armstrong, Chapter 20
An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____.
consumerism
social pollution
relativism
de-marketing

20. Kotler / Armstrong, Chapter 20
An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____.
consumerism
social pollution
relativism
de-marketing

21. Kotler / Armstrong, Chapter 20
Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others.
truth; hope
product; services
product; price
right; responsibility

22. Kotler / Armstrong, Chapter 20
Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others.
truth; hope
product; services
product; price
right; responsibility

23. Kotler / Armstrong, Chapter 20
Environmentalism began by environmentalists in the _____.
1920s
1950s
1960s
1990s

24. Kotler / Armstrong, Chapter 20
Environmentalism began by environmentalists in the _____.
1920s
1950s
1960s
1990s

25. Kotler / Armstrong, Chapter 20
Environmentalists are against marketing and consumption.
true
false

26. Kotler / Armstrong, Chapter 20
Environmentalists are against marketing and consumption.
true
false (Environmentalists simply want people and organizations to operate with more care for the environment.)

27. Kotler / Armstrong, Chapter 20
The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability.
law firms
environmentalists
the public opinion
companies

28. Kotler / Armstrong, Chapter 20
The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability.
law firms
environmentalists
the public opinion
companies

29. Kotler / Armstrong, Chapter 20
A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology.
environmental plan
pollution policy
sustainability vision
ISO 4000 plan

30. Kotler / Armstrong, Chapter 20
A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology.
environmental plan
pollution policy
sustainability vision
ISO 4000 plan

31. Kotler / Armstrong, Chapter 20
According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments.
true
false

32. Kotler / Armstrong, Chapter 20
According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments.
true
false

33. Kotler / Armstrong, Chapter 20
Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing.
true
false

34. Kotler / Armstrong, Chapter 20
Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing.
true
false

35. Kotler / Armstrong, Chapter 20
Which of the following is included in an environmental sustainability grid?
pollution prevention
marketing mix
promotion stewardship
promotion mix

36. Kotler / Armstrong, Chapter 20
Which of the following is included in an environmental sustainability grid?
pollution prevention
marketing mix
promotion stewardship
promotion mix

37. Kotler / Armstrong, Chapter 20
_____ marketing is not a form of enlightened marketing.
Innovative
Consumer-oriented
Customer-value
Production

38. Kotler / Armstrong, Chapter 20
_____ marketing is not a form of enlightened marketing.
Innovative
Consumer-oriented
Customer-value
Production

39. Kotler / Armstrong, Chapter 20
Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products.
pleasing
salutary
hedonic
desirable

40. Kotler / Armstrong, Chapter 20
Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products.
pleasing
salutary
hedonic
desirable