1. Stakeholders
Stakeholders are groups of people who can influence a business e.g. workers
They can be internal or external to the business.
Internal stakeholders include –
Workers, managers, owners
External stakeholders include-
Competitors, suppliers, government

2. Influence of stakeholders
Caygill Hotel Ltd
Chain of 20 hotels in the East Anglian area-
Brainstorm –who would the stakeholders be for this business?

3. Influence of Stakeholders
Caygill Hotel Ltd
Chain of 20 hotels in the East Anglian area-
Brainstorm –who would the stakeholders be for this business?
Workers – receptionists, kitchen staff, cleaners
Managers – of the hotel and whole group
Owners – shareholders
Competitors – other hotels
Suppliers – of food, drink, cleaning products, linen, furniture

4. Stakeholder Analysis for Caygill Ltd
How they could affect Caygill Ltd.
Workers
Quality of work e.g. cleaning rooms, absence
Managers
Efficiency of business, profits, worker motivation, communication
Owners
Finance, direction of business and major policy decisions
Competitors
Sales, profits
Suppliers
Quality of final product, profits via costs, ability to meet deadlines
Government
Costs via taxes, costs via laws e.g. on minimum wage, business rates, recruitment policies e.g. discrimination laws

5. Assessment of Stakeholders on Caygill Ltd
How important 1-6 – Most Important. Comment why?
Workers
Managers
Owners
Competitors
Suppliers
Government

6. Stakeholder Conflict
When 2 different stakeholders have different objectives / interests. They might disagree and this could lead to problems.
Workers
Managers
Could disagree on pay
Supplier
Owners
Owners want to pay a low price to suppliers
Customers
Customers want lowest price
Competitors
Competitors want business to fail
Government
Want to collect highest taxes from workers possible