1. Enforcement communication
Make your enforcement visible with communication!

2. Innovative methods

3. Compliance Knowledge Attitude Other factors Environment Enforcement
Factors to influence compliance behaviour
Compliance
Knowledge
Attitude
Other factors
Environment
Enforcement
Financial aspects

4. Subjective risk of being caught
Perceptions are real
Perceptions determine our behaviour, not the facts !
The estimation of the risk of being caught is important, not the actual risk of being caught.
Crucial: how to influence the subjective risk of being caught?
Enforcement Communication

5. Communication is like a magnifying glass
Enforcement Communication
Objective risk of being caught
Subjective risk of being caught

6. Enforcement communication
The planned use of communication
combined with enforcement to promote compliance
with legislation and regulations.
‘Forewarned is forearmed’

7. Enforcement Communication
Educative communication
Normative communication
Threatening communication

8. Enforcement communication
Where do we communicate about?
Everything that makes you think the risk of being caught is very high
The rules, enforcement activities, action plans, results of enforcement, sanctions imposed, expansion of enforcement capacity, enforcement methods, inspection priorities, good practices, research results, black list, arguments for the rules ……….

9. Enforcement communication
When do we communicate?
Sometimes before, always during the enforcement action, sometimes afterwards, sometimes all three of them.

10. Enforcement communication
How do we communicate?
Letters, leaflets, conferences,
the internet, social media, ,
newspapers, radio, television,
contact by phone, trade magazines,
the inspection itself, written warnings,
uniforms of the inspectors,
conspicuous official vehicles………….

11. Make your enforcement visible with communication!
Practical tips
Analyse the behaviour of your targetgroup
Enforcement and communication are mutually dependent
Work hand-in-hand with the enforcers
Enforcement communication is a tool, not an end in itself
Do what you say your going tot do, but its not necessary to say everything your intend to do
Have a clearly crucial-message
Don’t be afraid of the media, use them!
Make your enforcement visible with communication!

12. Thank you for your attention. Marian Gacsbaranyi marian. smink@vwa
Thank you for your attention ! Marian Gacsbaranyi