1. Alumni Strategic Plan Update
Saturday, October 1st, 2016
ALUMNI

2. Timeline January 2015 – September 2015 September 2015 October 2015
Consultation
Interviews
Visit from Yale GALE
September 2015
Strategic Planning Retreat
October 2015
Presentation to 2015 TUAA AGM

3. Timeline November 2015 December 2015 January 2016
Approval by TUAA Council
December 2015
Endorsement from TU Board of Governors
January 2016
Launch of Three Year Alumni Strategic Plan ( )

4. Key Priorities
Engagement
Communication
Capacity Building

5. Engagement Priorities Year One – Achieved!
Expanding podcast library
3-year engagement plans in place for priority cities/regions
Calendar of key university events and lectureships created and promoted to alumni
Life After Trent advisory committee to undertake review and make recommendations for growth and sustainability of program
Coordinate new convocation ceremonies for Trent Durham grads
Plan permanent alumni presence in new Student Centre

6. Engagement Priorities Year One – Achieved!
Meet Alumni Student Centre challenge goals
Include stories of donor and volunteer impact in TRENT magazine
Implement plan for TUARP members, including a retiree tea held annually for new members

7. Communications Priorities Year One – Achieved!
Launch new approach to TRENT magazine
Achieve an annual budget in order to publish and distribute third edition of magazine in hard copy
Introduce new website that is engaging and easier to navigate
Develop a plan to increase the number of contactable alumni
Launch redesigned electronic monthly newsletter, Alma Matters

8. Capacity Building Priorities Year One – Achieved!
Improved process for collecting contact info of graduating students
TUAA Council-Colleges Liaison role filled
Develop a volunteer recruitment and development plan (in progress)
Complete TUAA Governance review
Board of Governors actively engaged in plan
Proactively identifying roles for alumni at the university (ongoing)
Support BoG in designating a minimum number of external alumni seats

9. Looking Ahead to 2017

10. Engagement Priorities
Collaborate with Recruitment, Continuing Ed, and Grad Studies to promote lifelong learning to alumni
Confirm organizing committee for 2019 Ideas That Change the World Summit
Create physical presence for alumni relations at Trent Durham
Develop an alumni program specifically for Durham
Expand Life After Trent programs to include Recent Alumni
Develop a strategy to address the needs of graduate program alumni

11. Engagement Priorities
Organize 2 Shared Interest Groups (1 already in place)
Conduct review of Alumni and TUAA student awards and work to heighten impact of these activities
Design online tool to help alumni learn about ways to engage
Have plan to engage with students at least once in each year of study
Assess interest in a 5 year reunion program
Create Day of Service initiative to encourage alumni to volunteer in their community as representatives of the TUAA and Trent Spirit
Assess interest in Student Alumni Association

12. Communications Priorities
New online magazine platform in place - Trent Magazine Live
Implement annual focus group on social media and communications tools
Tailor communications so they are more relevant to individuals

13. Capacity Building Priorities
Acquire resources necessary to update alumni database
Develop a toolkit for departments, colleges, and university communities who wish to better engage with their alumni
Develop and implement a volunteer recognition program
Develop and share toolkit for Chapters and Shared Interest Groups to empower alumni to self-organize
Work with university to develop profiles and multi-media elements featuring alumni
Actively fundraise to ensure an ongoing stream of revenue for enhanced alumni programming

14. Areas for Improved Focus
Trent Durham
Graduate program alumni
Engaging alumni in recruitment
Student Alumni Association

15. Areas with Road Blocks Data management
We know data management and use is integral to the success of alumni communication, engagement, and programming, but access and use can be challenging as we navigate privacy concerns

16. Major Successes
$100K donation from anonymous alumni; $50K to assist in the implementation of the strat plan and $50K for the Alumni Excellence & Engagement Endowment Fund
3-Year volunteer recruitment, development, and recognition plan well underway
4 alumni-designated external seats on TU BoG, up from 2 representative seats
Increased and improved relationships between BoG, TUAA, and Alumni Affairs
More strategic communications – online and in print

17. Questions and Comments