1. Including Families With Adult Kids
Nancy Schretter
Founder & Managing Editor
Family Travel Network
October 24, 2017

2. Demographics Helping To Drive Family Travel With Young Adults
Massive generation of U.S. Baby Boomers: 74.1 million in 2017 (US Census Bureau)
Healthier, wealthier Baby Boomers retiring with more time & disposable income to travel. Want to collect experiences and family memories, not things. (AARP Top Travel Trends survey)
Strong interest in seeing the world as they enter retirement. (BA U.S. travelers survey)
Have spent years traveling with their children.
Photo Credit: Austin Adventures

3. Demographics Helping To Drive Family Travel With Young Adults
Huge generation of U.S. Millennials: 84 million and 26% of population in 2017 (US Census)
Millennials are waiting longer to marry and more than half of today’s year olds are single. (US Census)
Millennials are passionate about travel and see it as a birthright. 66% consider it a very important part of their lives (PhoCusWright)
Millennials have grown up traveling with their parents and enjoy spending time together.
Photo Credit: © G Adventures, Inc.

4. Other Factors Driving Family Travel With Young Adults
Family members are living further apart from each other than at any other time in history.
Parents (and grandparents) are healthier, more physically active and often more adventurous than in the past.
Millennials often have smaller paychecks and travel is expensive. Parents paying for travel is a great deal as long as trips are appealing to Millennial travel styles and interests.
Young adults have compressed schedules, busy lives and fewer vacation days.
International study abroad programs can drive family travel with college-age kids.
Photo Credit: Family Travel Network

5. Family Travel With Young Adults Takes Many Forms
Pre- or Post- Study Abroad Trips
Parent(s) vacationing with young adult kids – and spouses/partners
Family reunions and family celebrations
Mother/daughter and father/son trips
PANKs/PUNKs with older nieces/nephews
Sports-themed trips (skiing, fishing, riding, sailing, diving, hiking/biking, etc.)
Grandparents traveling solo with young adult grandchildren
Bleisure trips with young adults

6. Travel Factors Appealing To Families Traveling With Young Adults
Authentic meaningful experiences
Opportunities to relax and reconnect with family
Memorable, sharable moments
Flexibility and personalization
Soft adventure
Food and wine
Local immersion – culture, food and hidden gems
Wellness and fitness
Internet connectivity
Freedom – time together and apart
Hassle-free travel
International travel often appealing
Photo Credit: Family Travel Network

7. Travel Industry Examples and Insights
Major Cruise Lines
Small Ship Cruises and Charters
River Cruise Lines
Hotels and Resorts
Dude Ranches
Destinations
Vacation Home Rentals
Tour Operators
Photo Credits: FTN, CroisiEurope & The Clear Creek Group

8. Insights, Opportunities and Challenges
Young Adult Kids are often the overlooked segment of the family travel timeline
Appealing demographics, but general lack of industry data
Brand loyalty generated by previous family travel together
Significant opportunity – with some inherent challenges
Different interests, needs and schedules than other family travelers
Busy lives and limited travel windows - and not all the same
Adapting to different travel styles
Young Adult Kids are key decision makers and influencers
Photo Credit: Austin Adventures

9. Discussion