1. Vedat Kunt
ABIGEM
WIPO Forum
The Hague June,2006

2. EU funded project between 2002-2006 February
Became fully sustainable private company owned by
local chambers and NGOs
Transformed from a horizontal organisation into a
project and customer oriented organisation
Served more than SMEs between
Trained people in 335 training programmes

3. WHAT ARE THE IMPEDIMENTS BLOCKING
THE WAY FOR THE SMEs TRANSFORMATION?

4. SMEs usually lack the vision, knowledge and experience in identifiying their
Business
Objectives
Strategies

5. SMEs need to be guided into
Small
Easy to understand and manage
Short term
Success bringing
PROJECTS

6. SMEs need to understand
Innovative thinking
Project mind
Managing ideas - people - technology - time - finance at the same time and in a very short time
Trading intellectual property

7. project thinking short term easy small manageable problem design
success
short term
easy
small
manageable
problem
design
thinking

8. SMEs need to learn how to
Outsource
Make a decision
Acquire technology
Produce and market
which will lead to the overall success of their businesses.

9. We have to guide SMEs to:
Change paradigms
Look beyond what can be seen or from different angles
See the others can not see
Always think in a result oriented way
Use imaginary ideas from technology developers

10. Design Ege was created in 2005 by ABİGEM
Consultancy
Training
Project development
Prototying
Design cluster

12. success story ( lms machinery )
paper cutting and rolling machine producer
was is
no export strategy exporting -2 countries
no export personnel still no !
no iso working on
no CE marking marked

13. was is slow quick heavy light wrong material right material
wrong surface right surface
poor workmanship good workmanship
no confidence preferred internationally

14. success story ( çorum egg ınc. )
table egg producer, packer and distributor
was                                         is
no strategic planning               strategic + marketing plan
   
no marketing personnel           a marketing staff
no brand name                         a correct brand name
no corporate/ brand identity    clear and accepted corporate/ brand identity
weak packages                          packages communicating to customers

15. success story ( çorum egg ınc. )
was                                         is
limited sales to chain markets % sales to chains
   
no advertisements            correct communication through media
Obsolete web page web page redesignd

16. DESIGN
Everything ever made by human beings first requires Design, and in our world today of commercial business, this in fact requires Management*
Design Management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business”.
*DMI

17. SMEs have to compete in a project based world thinking like designers
Work flows from project to project, get organised around these projects
Forget inefficent and slow perfect solutions, “try, prototype, improve” like a designer
Solve difficult problems with surprising solutions
Do not wait for the absolute proof, have the courage to act on what “might be”*
* Roger Martin, from Fast Company April 2005

18. Business people do not have to understand designers better – they need to become designers ...
David Kelly, chairman of IDEO and founder of the d.school at Stanford university, says; “we want to produce T shaped thinkers, that means combining analytical thinking-the vertical leg of the T- with horizontal thinking: intuitive, experimental, and empathetic.”

19. design is strategy...
design is transformation...
project mind is the key to success
thank you....