1. ENTERTAINMENT HALF SHEETS
CREATIVE

2. INTERACTIVE OVERLAY Jack & The Giant Slayer
User-initiated upon rollover of 728x90
Features prominent key art with brand messaging
Unique and interactive, user-controlled experience featuring movie trailer
0.63%CTR, 5.66%IR, 11.8 CTR post Eng
Interaction rate was 2.09x and CTR was 4.8x higher than the industry average*
*2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

3. ANIMATED FLOATER Oz, The Great & The Powerful
High-impact, branded unit
Auto-initiates when users arrive on their favorite sites
Dynamic animation that takes over the page
3.9% CTR
CTR was 30x higher than the industry average*
*2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

4. TOUR ACROSS THE INTERNET
Oz, The Great & The Powerful
Auto-initiates on entry to first site
Takes users on a virtual and interactive journey across TotallyHer websites
Features movie content and locations, key art, videos and finishes at official site
3.4% CTR, 18 sec avg time spent, 11% tour completed
CTR was 24x higher the industry average*
*2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

5. ENTERTAINMENT HALF SHEETS
INTEGRATION

6. * Custom editorial benchmark, daily page views
MOM SQUAD REVIEW
Sponsored by Cloudy With A Chance of Meatballs 2
Branded destination on Momtastic
Photo diaries from four mom authorities, promoting Hidden Valley Farmhouse dressings within recipes
UPDATE TEXT
Promotion via the Mom Squad landing page and cover panel, featuring Mom and articles
Aligning back to school and cooking editorial
‘Meet the Moms’ widget
3x more daily page views on editorial*
* Custom editorial benchmark, daily page views