1. Nutrition Security through Food Fortification”
Conference cum Awards
on Nutrition and Food Security:
Agriculture, Food Processing, Supply chain
27th – 28th September, 2017, Hotel Shangri-La, New Delhi
Presentation by
Prof. Bejon Kumar Misra
Founder, Consumer Online Foundation, New Delhi, INDIA

2. Consumers IN INDIA DEMAND
Quality Improvement of food based on:
Reducing fat, salt & sugar
Increase the natural content of micronutrients
Nutritional Security Policy through Natural and Fortified Staple Food made accessible and affordable
ALL STAKEHOLDERS NEED TO GET INVOLVED

3. WE ALL KNOW IN THIS ROOM THE CHALLENGES AND THE VIABLE SUSTAINABLE SOLUTIONS ON HOW TO TACKLE MALNUTRITION IN INDIA

4. Poor Communication and Lack of Transparency & Accountability
Where WE have Failed?
Poor Communication and Lack of Transparency & Accountability
SOLUTION
Use of Technology in a User Friendly Manner Through the Existing Distribution Chain

5. Empower Consumers to make informed choice based on credible information and existing food patterns
Fortification requires neither changes in habits nor individual compliance
It is socio-culturally acceptable and does not alter the characteristics of the food

6. We Need to Demand immediate implementation
Health Services - Increase the Access, Improve the Quality, Lower the Cost
Mission Mode Project to eradicate Malnutrition
BJP has always held that 'universal food security'
is integral to national security
BJP will review the successful PDS models and incorporate the best practices to revise the existing PDS for benefitting the common man
address the issue of under-nutrition and malnutrition

7. Important to periodically monitor food consumption patterns, so that the food
fortification program can be adjusted as needed
Government monitoring and enforcement can enhance fortification compliance by producers and importers
Transparency & accountability on product standards
Adopt best Marketing practices
CSR to demonstrate Public health issues always prevail over profit

8. WHAT SHOULD WE DO?
Catch them young - school age children must be targeted
Increase awareness: media; school teachers; governmental and NGO effort
Minimize advertising pressure for “junk foods”
School play grounds; “Games periods”
Health food in school canteens

9. Food fortification improves Accessibility to public health outcomes
Make India Smile
Safe & Healthy food made accessible to all
THANKS FOR YOUR SUPPORT