1. ELN Performance Measurement: ONE language shared by all
Tom de Waard /Global Digital Experience Director

2. Why did we start our initiative: Two major challenges
1. An exponential growth in volume and variety of data
2. Todays reality; a fragmented landscape
Different models and metrics in different CBU’s
eCommerce data
Consumer demographics
Social networks
Choice of brand
Club registrations
Due date tool
App data
Video plays
Big Data Analytics enables a true understanding of shopper behavior, enabling personalized, context driven actions
What are they buying?
Who are they?
What are they interested in? UK
BLX GE AU RU FR CZ TR SW CN
Iberia IT
Middle
East IN HK TH
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AUS NZ

3. So, back to our business strategy
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4. With an actionable framework
Mead Johnson 20,9 Nestle 247 Walmart 260 shell 195 GM 60 Danone 45 L'oreal 107 amazon 175 alibaba 201,7 uber 40 airbnb 20

5. Start small, scale fast for all CBU’s
It’s a progressive model per digital maturity
stage – measured via IWheel
A full digital framework is created for future stages
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6. Let’s have a look…
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