1. Adverts

2. VW Ad
ASA Complaints
This advert got 1,117 complaints due to the violent nature of the advert, he was fighting versions of himself (before the watershed and that would have been seen by the younger generation) this could lead to this behaviour in children and other youths.

3. Special effects
Special effects were used in this to show him fighting different versions of himself, this led to the ideal that they have dominated the market so now they must out do themselves and evolve.

4. Matrix link/ surreal
This advert seems to have taken inspiration from the matrix due to its surreal feel (he is fighting against himself and it goes from a slow pace to fast pace and the drop of a hat) this makes the advert seem quite surreal as in real life one cant fight themselves like that.

5. Drama
Drama always captivates us and this advert does a really good job of using this too its advantage, because of the fight scenes we are drawn in and it leaves us with a message to relate to that may leave us thinking and lead us to purchasing a vw- because we all strive to be the best version of our self.
Plus the drama of the ad relates to the dramatic experience you will get if you buy one.

6. Brand identity - German, complex, abstract, intelligent, precise
The brand identity in this is very prominent as they split all of his identity's and show that it doesn’t matter if you have this front its better to have everything than to just front one thing (this is shown by him beating his other identity's)

7. Target audience (psychographics, demographics and by Standard Occupational Classification)
The target audience for this advert is more likely to be people in the ages and in the skilled worker to working class category due to the design of the car and what vw is known for
ABC- C1-D
SOC etc

8. Peter Kay’s John Smith Ads
Humorous
The humour is used to make people think that the product is fun loving and would be enjoyable. He has a northern accent which accelerates humour at others.

9. Geographic's
John Smith is mainly based around the north of the UK which is why they would have used Peter Kay who is a northern comedian. This is relatable to northerners.

10. Target audience
The target audience would be mainly northern people of drinking age and above. People who enjoy watching Peter Kays stand up shows and TV programmes will also be targeted because they want to drink the same beer as Peter Kay.

11. Series of adverts
These adverts keep to a theme which is shown by the use of the same spokesperson. So the theme would be very comedic because Peter Kay is a well known funny comedian. Also all the adverts with Peter Kay in will be very Northern because of where Peter Kay comes from.

12. Sharpie Ad Celebrity Endorsement
Sharpie have created this advert including David Beckham to make the audience believe that their products are a lot more than they actually are. Having David Beckham using the sharpie to sign his autographs persuades the audience that you can carry a sharpie anywhere and have great use for the pen. Beckham is also a massive celebrity in a lot of countries and many people know of him and also look up to him. This adverts makes people think that if David uses sharpies then the audience should too.

13. Brand Identity
The creators of this advert have focused on showing that the pen being used is ‘sharpie’. They have done this by using close up shots of the pen to allow the audience to spot that the pen is sharpie and that in every scenario David Beckham is in a Sharpie appears to be used to sign his autograph. They also prove to the audience that this pen can be used on most surfaces and comes in a range of colours.

14. Lifestyle Appeal
David Beckham’s life style is proven to be quite a good one. Using him in this advert appeals to the audience inspiring them to live a similar Hollywood life style as him. During the advert David comes across no problems which gives sharpie this image of using them and not having any problems in your life. The pens did not smudge, run out or look faded during the advert when in reality these problems occur.

15. Dumb ways to die Ad Animation
Animation is used to make it more humorous and cute.
It makes the serious issues less serious.
Makes it funny!!!!!!!!! 
The different little animated people are different colours to differentiate them from one another due to their situations.

16. Music
Catchy song
It’s cute, makes the issues happier 
DUMB WAYS TO DIE SO MANY DUMB WAYS TO DIE DUMB WAYS TO DI I IE SO MANY DUMB WAYS TO DIE – repeated lyrics to make the listener remember and have it going round their head for days after – will make them want to re-watch the advert over and over again.

17. Emotional Response
It makes the audience laugh and happy.
The song is also catchy which also makes the audience happy.
If it wasn’t animated and it was a person speaking instead of a song, the emotional response would be completely opposite with it being 100X more sad and serious.

18. Parody
No.

19. Dyson Ad
people who live alone but can afford a house of their own/without parents so they live alone and have to do their own/ maids or cleaners/ middle age and have worked for the money they have…. Also most have families and want to know they can trust the product.

20. higher class- middle class with decent money that can afford the Dyson ball technology hoover but to be honest they should just get a maid if they can afford it.

21. The Ball design is unique to Dyson and allows you to manoeuvre it more easily into tricky places.

22. Manoeuvrability, the speed is faster and easily storable also easy to clear also the height has been changed to suit the product better. Cyclone technology.

23. You can clean with it/the design is new and improved/Dyson is a well-known brand, the tag line is shown to try and entice the audience, picks up more dirt than any other cyclone.

24. Dyson is a well respected name, know world wide to be the best vacuum cleaners.