1. Telling your Rotary story effectively with Social Media

2. With Social Relationship and trust Building
A step Ahead
With Social Relationship and trust Building

3. What do you want to achieve?
Defining outcomes
Defining your audience(s)
Engaging stakeholders

4. What are we going to do
- LinkedIn
- Pinterest

5. What do you want to achieve
Source new members
Keep in touch with alumni and past members
Keep existing members better informed & engaged
Improve communication & efficiency of committees and working groups

6. What do you want to achieve?
Increase funds raised
Source participants for programs / camps etc.
Increase attendance at events
Source project partners
Share ideas / knowledge
BUILD RELATIONSHIPS

7. Defining our Audiences

8. Engaging Stakeholders
Develop a stakeholder plan
Who is important to your club, why and what can you do for each other?
Ultimate aim of plan: develop strong relationships.

9. Identifying your Stakeholders
Who are your potential stakeholders?
Members – most important
Family of members
Beneficiaries of club support
Friends of club
Other clubs
District officers
Local government

10. Engaging Stakeholders
Social media content should be 80% about your stakeholders and 20% about you.
Your members are your most important stakeholders.
Make your stakeholders feel special ('coz they are!) by celebrating their successes and milestones.

11. Engaging Stakeholders
Promote club social media presences
Create a network
Share details of important club events
Share major awards/recognition (e.g. PHF)
Celebrate club birthdays
Take any opportunity to celebrate club successes

12. Engaging Stakeholders
Promote your stallholders own social media presences.
Make the stalls look good on social media and focus on human element of markets.
Share your stallholder successes from other markets they're involved in.

13. Facebook- Profiles More than just status updates!
Use tags & hashtags (#) to link content
Make extensive use of photos
Check in to places (such as Rotary meetings)

14. Facebook Profile Enter life events
Fine grain control of what you share with different people
Showcase what Rotary means to YOU, how it is a meaningful part of your life

15. Facebook Page Post “officially” rather than as an individual
Multiple admins – do they know what to post?
Use a rich mix of content that will engage your audience – showcase the people and what they are doing

16. Facebook Page
Build an audience by liking other pages and interacting with them
Fill out the “About” fields
Make use of Milestones
Schedule posts
Use events & apps

17. Facebook Groups
Great for internal work: committees, working groups etc.
Determine appropriate level of visibility
(Open / Closed / Secret)

18. Facebook Groups Store Store documents Control Control notifications
Allow
Allow multiple admins
Conduct
Conduct polls
Create
Create group events (meetings, deadlines)
Facebook Groups

19. Twitter Communities on Twitter and how they interact
#Hashtags and how they link conversations

20. Twitter: Engaging with your Audience
Find, follow and interact with key organisations and individuals in your community
Ask questions
Share ideas, events, projects, newsletters, ideas that inspire you with link to detail

21. Twitter: Finding and Sharing Great Content

22. LinkedIn: Building Trust
Make sure that your profile is complete and clearly identifies you as a Rotarian
Add the volunteer experiences and causes section

23. LinkedIn: Creating a Connected Network
Use keyword searches to seek out and connect with like- minded individuals (Rotary youth alumni, local businesses, project partners, guest speakers)
Never-ever use the default connection message

24. LinkedIN: Individual Sharing
Share
Share a mix of professional and Rotary content
Don’t reveal
Don’t reveal all. Curiosity=clicks
Consider
Consider linking your accounts so that LinkedIn flows through to Twitter then Facebook. (Don’t do this in reverse)

25. LinkedIN: Groups
Join groups related to your profession as well as networking groups
Frame any Rotary content you share so that it has relevance for the group
Questions drive engagement
Even in a closed group, be mindful of your personal and professional reputation.

26. Instagram
Use the filters to add buzz to your pics and connect with the youthful Rotary/Rotaract Instagram community.
Share some of your Instagram content to Facebook
Use #hashtags in Instagram

27. Pinterest
It is a graphic-rich social network that uses themed boards to tell stories very powerfully.
Worth considering as an extension to your club web presence.

29. Thank You
Rtn Ravi Jaswani