1. Emily Hines Quintin Pope Michelle Romano
No Try Dry
Emily Hines
Quintin Pope
Michelle Romano

2. CAME HOME AFTER A LONG DAY GREETED BY A PILE OF DIRTY DISHES
Company BackGround
CAME HOME AFTER A LONG DAY
GREETED BY A PILE OF DIRTY
DISHES
THEN THE IDEA CAME FOR THE NO TRY DRY
I DIDN’T MIND WASHING THEM
BUT WASHING AND DRYING IS A HASSLE

3. Company’s Process NO TRY DRY sells one product the NO TRY DRY’s
Insert the dish into the box.
Just insert the dish, press the button.
Dries dishes within seconds.
DRIES BEFORE YOUR VERY EYES.
Company’s Process
NO TRY DRY sells
one product the NO TRY DRY’s
A 12”X12”X4” box with high-powered fans in the walls to dry dishes from all angles.

4. Team Member Roles
Michelle Romano- System Developer: Every business has their own way of organizing and collecting data. A system developer in a business creates, maintains, audits, and improves systems to meet particular needs of the company. Some of Michelle’s responsibilities can include:
Researching
Designing and writing new software programs
Analyzing user requirements.
Quintin Pope- Project Coordinator: A project coordinator is an administrative professional that oversees the day-to-day operations of a particular project within the company. A project coordinator can work in a variety of different departments with in a company. Some examples of these departments are:
Human resources
Production
Consultation
Emily Hines – Promotion Agent: A promotion agent is in charge of making sure that what the company is selling is being advertised and marketed in the proper way to maximize exposure. Emily will be our marketing manager.

5. Online Segment/ STORE FRONT
Online Segment: We have created a website that allows our customers the ability to order a NO TRY DRY and have it delivered at their door step. Our website is very easy to navigate around so the process to order our product online is very hassle free. Our goal is to share our product all over domestically and internationally. All of our shipments will come out of our store that is located in New York City.
Store Front: We thought that the main group of people that we wanted to target was college students living in small apartments in NYC. So the location that we thought would fit best would be just a few blocks from New York University. We will have a small store but a great location!

6. Our primary customer demographic are single income households.
Since we only have one store we have chosen to locate it in New York City because there is the largest college student population there (Florida, 2016), one of our major customer demographics.
Our primary customer demographic are single income households.
Busy people that need a quick way to get dishes clean and dry.
Households with no dishwashers. Example: college students in dorms
Our online customer base will also target college students, but will reach out to a wider demographic-people who value time and see that using this product will save time.
We also hope to really target international households because a lot of homes and apartments overseas don’t have room for dishwashers making them perfect candidates for the NO TRY DRY.

7. Place: Our buyers can look for this product online at NoTryDry
Place: Our buyers can look for this product online at NoTryDry.com or at our store, located in New York City! We hope to catch on and maybe end up in your major department stores sometime soon.
Marketing Mix
Product: Our product is a 12”x12”x4” box with a high-powered fan that blows heated air from all directions to dries your hand washed dishes speedy fast! You also have an option of 5 different colors to choose from! The NO TRY DRY is going to change the way you hand wash your dishes.
Price: Your NO TRY DRY is going to make your life so much easier and cleaner. And it is only going to cost you $29.95!
Promotion: We plan on reaching our customers by advertising online, in the press, and on billboards. We have also decided to open our store right when school starts in the fall of 2017 so we can try to advertise to all the college students moving in.
$29.95

8. Strategies
Online segment: We would like to promote our website by advertising on Facebook and Twitter to the millennials in the local area. We will also display ads in the local newspaper as well as the university newspapers about our website and product . If our customers purchase online certain times during the year they will receive free shipping and handling.
International customers: We think the best way to promote our product internationally would be through television infomercials.
Store Front: We plan on handing out flyers on campus with coupons attached for them to bring into the store for a percentage off their purchase. For the first month that we are open we plan on giving away a four piece set of dishes with every purchase.

9. References
Baltzan, P. (2016). Business Driven Information Systems.New York,NY: McGraw Hill Education Christie. (2012). N.A. [photo]. Retrieved from Florida, R. (2012). America’s Leading College Towns. The Atlantic City Lab. Retrieved from towns/3054/ NYU Home. (2016). NYU School of Law. [photo]. Retrieved from Tripadviser. (2015). New York City 2016: Best of New York. [photo]. Retrieved from Vacations.html USPS (2014). USPS.com- Store. [photo]. Retrieved from Wenger, L. (2013). Highland Park House. [photo]. Retrieved from