1. Using technology to better serve consumers.
Informed Delivery®
Using technology to better serve consumers.
Hawaii PCC
June 29, 2017

2. What Is Informed Delivery?
What it is: A feature that provides eligible residential consumers with digital previews of their incoming mail. If it’s in your mail, it’s in your !
Who uses it: Residential consumers
How it works: Users who sign up for Informed Delivery receive images of the outside of the letter-sized mailpieces that will arrive soon in their household’s physical mailbox. These images can be viewed via notifications or accessed on an online dashboard.
Good morning. I’m Nancy Wong, and this is Margery Nakayama. As Iris said, we’re going to give you a brief overview of Informed Delivery.
And please listen up…because we are going to give you a test at the end and whoever answers the questions correctly will win awesome prizes! Right Margie?
If it’s in your mail, it’s in your . That’s the concept behind informed delivery, the new feature from the Postal Service that provides residential customers with a digital picture of their incoming mail.
Informed delivery Subscribers receive images of the outside of their letter-sized mail pieces soon before they arrive in their physical mailbox. You get to see what ‘s going to be in your mailbox, before it actually arrives.
You can view the images via , or access them through your usps.com online dashboard.

3. What Is Informed Delivery?
Available nationwide!
Consumers in over 31,000 ZIP Codes are eligible to sign up and experience the benefits of this new and innovative feature
Residential Customers in almost all ZIPCodes, or over 31,000 ZIPCodes nationwide, can sign up for informed delivery. Currently the service is not available to ZIPCodes beginning with 969.
There are over 2,000,000 users currently, and we expect to have over 20,000,000 users this year.

4. How Does It Work For Consumers?
How it works:
Black and white images of your actual letter-sized mail pieces arriving soon, processed by USPS automated sorting equipment, are provided to you each morning, up to 10 pieces. Additional pieces can be viewed on your usps.com dashboard.
With informed delivery, black and white images of your actual letter-sized mailpieces that are processed by our automated sorting equipment are provided to you each morning, up to 10 pieces. If you have more than 10 pieces, you can view them on your usps.com informed delivery dashboard, we don’t want to tie up your space. If your mail didn’t go through our automated sorting equipment and was processed manually, such as Every Door Direct Mail, or if it is a flat size piece, you won’t see a picture, as it is the automated equipment that captures the image.

5. How Does It Work For Consumers?
Subscribers get a morning digital preview of mail arriving soon ID
Consumer signs up
Mail imaged during processing
Images matched to delivery points
Notification ed to subscriber
Subscriber receives mailpiece
So how exactly does this work?
Go to informeddelivery.usps.com and sign up. You’ll have to answer a few questions to verify your identify and address.
We then takes an image of the address side of your letter sized mail that run on our automated equipment and automatically match the images to Informed Delivery users, based on the Intelligent Mail Barcode. By the way, we’ll be showing you some of that equipment on your tour.
Informed Delivery subscribers then get an with the digital pictures; or if you didn’t sign up for notification, you can check your online dashboard for the images.
Your letter carrier then delivers the physical mailpiece through regular delivery. So again, you see your mail before you get it in your mailbox!

6. What Is Informed Delivery?
What users are saying
What are informed delivery users saying? Let’s listen to Christopher Ebert, CEO of Ophelia Myth Media.

7. How Does It Work For Consumers?
So here’s how it works for me. The first picture is from my screen on my iPhone, showing the from USPS, subject line: Informed Delivery Daily Digest.
The second picture is the itself. When I scroll down, I see images of the actual mailpieces. On this day, I got a Kia advertisement, and an ad for air conditioning service ( I live in Ewa Beach…). I knew exactly what was going to be in my mailbox when I got home.
The day that I saw an image of my tax refund check, I bought a great lunch since I knew I now had money! I also called my neighbor and asked her go to my mailbox and grab it, since I often don’t get home until 7:00 pm. (again, I live Ewa Beach…) So that really gave me peace of mind knowing it wouldn’t be in the mailbox all day long.
And you know that joy you feel when you get your tax refund check? I felt that joy all day long…”I’m getting my tax refund check today!” then when I got home, “Hooray, I got my tax refund check!”
I can also check to see what other members of my household are receiving, as it shows pictures of all letter sized mail for the household. So nobody has any secrets anymore.

8. What Do Consumers Have To Say?
Consumers love Informed Delivery! Consumers indicate increased satisfaction with mail delivery due to enhanced convenience, visibility, and accessibility
It's both informative - and fun - to preview what's coming in the mail every day
It gives me the ability to plan each day’s activities in relation to when certain pieces of mail are arriving
Amazing and convenient
It lets me know when to expect something and gives me peace of mind that important mail will be delivered
Informed Delivery is essential – you need to know what's arriving when you are traveling
A new USPS feature that revolutionized the way mail is delivered
Makes planning bill payment easy
91%
9 out of 10
are satisfied or very satisfied with Informed Delivery
would recommend Informed Delivery to friends, family, or colleagues
Top reasons indicated for using feature:
96%
Customers love Informed Delivery! They indicate increased satisfaction with mail delivery due to enhanced convenience, visibility, and accessibility.
Informed Delivery lets you know when to expect something and gives you peace of mind that important mail will be delivered
Makes planning bill payment easier
Informed Delivery is essential if you travel. I recently had my mail held while I was on a trip but I knew exactly what mail was being held for me based on the daily images I received.
And, it's both informative - and fun to preview what's coming in the mail every day. It’s cool to be able to say to your husband, hey, I saw you got your tax refund today! Take me to dinner! Or, where’s my half? Best new feature ever! Well, that and flat rate boxes.
See mail when traveling or cannot access mailbox
Obtain a digital copy / archive of mail received
of respondents primarily review Informed Delivery by checking daily notifications
Take action on mail sooner via digital preview

9. Informeddelivery.usps.com Sign up at Where do I sign up?
So if you want to be part of this fun, sign up at informeddelivery.usps.com
Now. let’s shift gears a little bit…
We have millions of informed delivery users nationwide, with more added daily. How does that help mailers? Margie is going to inform you of some of the cool features available for mailers who participate in informed delivery campaigns.

10. Informed Delivery Campaigns
Interactive Campaigns
So what is an Informed Delivery Campaign? By using Informed Delivery, this will now offer mailers an opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
Although the Informed Delivery Campaign program is currently in testing mode, we wanted to provide you a preview of its value, benefits and process. The soft launch is tentative for this coming August and will likely go live before the holidays.  I will provide some contact and resource information at the end of this presentation to get updated information. 

11. The Value of Informed Delivery Campaigns
So what is the value of an Informed Delivery campaign?
Experience a 70% daily average open rates which is more than twice the industry average
Your mailpiece will have multiple impressions that will enhance a campaign
It will drive consumer interaction with supplemental content related to the mail piece
Ability to reach them digitally just by knowing their physical address
Increases the potential of their return on investment
Provides additional data to optimize their marketing dollars

12. The Benefits of Informed Delivery Campaigns
The benefits of Informed Delivery allows mailers to:
Take advantage of a new digital channel, tying hardcopy mail to their digital content
Receive multiple digital impressions for the intended recipient and other household Informed Delivery users
Enhances the call to action of the scanned mailpiece

13. Who Benefits From Informed Delivery Campaigns
So what businesses would benefit from Informed Delivery Campaigns?
Financial Services – Provide easy access to subscription links such as bill payment, balance transfers, credit card activation or online articles
Retail Businesses – Will increase impressions and removes barriers to purchase via promo codes, rewards enrollment
Insurance Companies-Facilitate online plan enrollment, policy adjustments or claim submissions
Government Entities – Increase visibility of important documents such as fee payments, voter registration
Mail Order Catalogs / E-tailer – Drive subscribers directly to online channels and marketplaces
Utilities – Promote sustainability, recycling, online bill payment, service or device upgrade, and manage user accounts

14. Who Can Conduct a Campaign?
Virtually any mailer can conduct an Informed Delivery campaign as long as the:
Mailpieces are automation compatible
Must contain a valid Intelligent Mail Barcode (IMb)
There are no fees associated with conducting a campaign during the operational test period
A campaign can be initiated by the mailer or by their designated MSP
Each unique set of customized image and/or URL is associated with an individual mailer campaign.
Each campaign is triggered by and mapped to a single Mailer ID (MID) that is used on the mailpiece and can be customized to be active during a defined date range.
Mailers can also use the Serial Number range within the Intelligent Mail® barcode (IMb) to make a unique campaign, providing greater levels of personalization and the ability to use a “shared” MID.
Mailers will be able to view the results of their campaign including open rate and number of click- throughs.

15. Why Should I Participate?
New digital channel with an engaged user base
Multi-channel campaigns generating multiple impressions
Enhanced customer call to action with interactive content
As mentioned before, Informed Delivery offers mailers an unprecedented opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
85% of respondents use Informed Delivery
79% check their physical mail boxes every day
88% check their Informed Delivery notification almost every day.
68% respond or act on digital promotions and/or discounts at least on a monthly basis.
58% respond or act using a physcial mail piece at least on a monthly basis.
Source: January 2017 User Survey

16. Interactive Campaign Types
Here are the Types of Interactive Campaigns
Ride-along is a campaign that includes the USPS grayscale scanned image of a letter-sized mailpiece and an image provided by the mailer. The Ride-along image is clickable (interactive), as is the additional “View Website” link.

17. Interactive Campaign Types
Representative campaign includes an image provided by the mailer in lieu of a flat-sized image or in place of a grayscale letter-sized image. This image is not clickable/interactive.
Grayscale images of flat-sized mail are not provided at this time.

18. Interactive Campaign Types
Dual campaign includes both Representative and Ride-along images which is shown on the right.

19. EMAIL POSTALONE! How Do I Submit a Campaign?
Campaigns can be submitted via (manual) using an Excel file or via PostalOne! Mailers must work with the Informed Delivery Program Office (IDPO) prior to submitting a campaign to ensure content is complete and accurate.
POSTALONE!

20. Optional Pre-Campaign Analysis Post-Campaign Analysis
What Kind Of Reports Are Provided?
Optional Pre-Campaign Analysis
Pre-Campaign Saturation Report
Pre-Campaign MID Report
Post-Campaign Analysis
High-Level Summary Report
Data analysis is important for measuring success and determining where to direct marketing funds and resources.
Pre-Campaign Saturation Report
Provides mailers with the opportunity to evaluate their campaign reach and see how many Informed Delivery users there are within a particular mailing list at a given point in time
Pre-Campaign MID Report
Provides Mailer ID level information, indicating how many of your hardcopy mailpieces were sent to Informed Delivery users/mail recipients in eligible ZIP Code locations
Provides summary on the number of Informed Delivery users that you would have reached using a unique Mailer ID.
High-Level Summary Report
USPS cannot provide IMb line level details due to privacy regulations, however, we are able to provide insight into the performance of campaigns
This report provides general results on an individual campaign as shown in the table on the screen.

21. Campaign Portal Submission Process* PostalOne! Functionality
What About In The Future?
Campaign Portal Submission Process*
Mailer logs into the Business Customer Gateway and selects the Informed Delivery Campaign Portal from the list of Mailer Services
Mailer is directed to the home page of the Informed Delivery Campaign Portal
Mailer submits campaign data elements and digital assets electronically as part of a step-by-step campaign creation process
Mailer can edit campaigns within the Informed Delivery Campaign Portal
Campaigns must be submitted electronically at least 12 hours prior to the requested start date
So what’s coming up in the future:
The Informed Delivery Campaign Portal will provide a self-service channel to create, manage, and view results of campaigns.
Log into Business Customer Gateway and select Informed Delivery Campaign Portal from the list of Mailer Services
Submit your campaign data and digital assets electronically
Mailers can edit the campaigns within this portal
Campaigns must be submitted electronically at least 12hrs prior to the requested start date
The Postal One functionality will be enhanced to allow for images to be processed electronically
All pre and post campaign reports will be accessed via the Campaign Portal
PostalOne! Functionality
Campaigns are still submitted via PostalOne!, however, the functionality will be enhanced to allow for images to be processed automatically.
PostalOne! Mail.dat piece level campaign submission and Mail.XML campaign submission will be available soon (dates TBD).
All pre- and post-campaign report access will be provided via the Campaign Portal
*Subject to change as the Informed Delivery Campaign Portal is currently in the design phase.

22. Questions or Information
Margery Nakayama
USPS Field Sales
Ph:
Here are the contact and resource information for further assistance
Prize Time!
Question #1- Name one benefit of Informed Delivery? “see mail before you receive them”, “peace of mind”, “informative and fun”
Question #2- Where do you sign up for Informed Delivery? InformedDelivery.usps.com
Question #3- Name 2 business industries that would benefit from an Informed Delivery Campaign? Financial, retail, government, utilities, ecommerce
Question #4- Name 2 of the 3 Informed Delivery Campaign types: Ride along, Representative, Dual
Thank you so much for coming and don’t forget to sign up for Informed Delivery if you haven’t already done so!