1. 1 2 3 4 Sobeys Key Focus Areas Simplify the structure
Clearly define accountabilities.
Avoid complexity and duplication of efforts.
Streamline the decision making process by moving away from a regionalized organization structure.
Reduce Costs
Significant expansion and acceleration of efforts to reduce costs.
Execute quick productivity wins.
Channel savings into marketing.
Improve bottom line.
Build & Grow Brands
Understand Sobeys’ brands, customers, and effectiveness of marketing approaches.
Offer and communicate a broader and more compelling value proposition effectively.
Regain customer loyalty lost during Safeway integration.
Fix the West
Address the supply chain and merchandise issues such as the private label conversion.
Win customers through better marketing and commercial programs.
Evaluate possibility to expand the discount banner, FreshCo, to the West.
Source: Company Reports, Kantar Retail Analysis