1. How To Design A Flyer
Tips & Tricks

2. For Starters Plan (sketch out) your content!
Remember to add important details
Contact information
Website
Phone number
Address
Cover the who, what, when, why, where
But don’t write “Who?”, “What?” on your flyer

3. Layout
Use simple, easy-to-read format that follows the natural flow of your eyes
The natural way of reading/scanning a page is left to right, top to bottom
Place most important information in the top left part of the page moving downwards
For contemporary layouts, follow the patterns found in most comic books.
Lay it out in a number 2 pattern or Z-pattern
You may also align centered horizontally for a symmetrical look
Balance the placement of text and graphics
You never want your poster to feel cluttered or crowded
Ask yourself, “Does every element have room to breathe?”

4. Text Keep text simple and to the point
Short phrases or bulleted points
Add contrast with font size, style, and color
Don’t use more than two typefaces (fonts) in a document
Choose easy to read fonts
Use text styles to differentiate sections of text
Bold
Italics
Use color to draw attention to particular points of a message
Avoid ALL CAPS

5. Fonts Font size matters Choose a font that emphasizes your message
Use the largest font size for what you want seen first
Choose a font that emphasizes your message
Informal and fun?
Formal and serious?
Do not use all capital fonts

6. Images Use the highest resolution images possible
Use colorful or striking graphics
One large image will have more impact than many smaller images
Use photo or illustration to
Grab attention
Create a mood
Support your message 

7. Images Arrange images wisely
Use transparency to lighten your image and make your text pop
Choose images with colors that text can easily stand out on
Use a shape or effect to make your image/text stand out
Use a lighter image to subtly fill empty space

8. Use Color Wisely
Colors are highly emotional elements that can easily engage a viewer’s feelings
Every color represents a feeling or a mood
Warmth and comfort, pick something from the blue family
Excitement and energy, choose red or orange
Nature-inspired shade, go for green

9. Color Schemes Create color harmony Complimentary color scheme
Uses colors opposite each other on color wheel
Monochromatic color scheme
Uses various tones of one color
Analogous
Colors close to each other on color wheel
More Color Schemes

10. Other Suggestions Add a border to bring focus to your content
Use the light and dark areas of a flyer to provide contrast
Place light text on a dark area of a photo (or vice-versa)
Write a snappy headline or title

11. Finally
Proofread!
Spelling and grammatical errors make your document unusable