1. Your unit’s storefront window
Social media:
Your unit’s storefront window

2. Remember these?

3. Why social media? 1 2 3 Social media is the new “storefront”
Easily updated and curated 2
Designed for mobile devices and platforms 3
Why social media?

4. Your unit storefront Like a storefront, it’s your face to the world
Content changes with new offerings and products
Seasonal and timely content updates

5. Tips for social media
Focus on one “channel” at a time. Quality > quantity
Don’t bite off more than you can chew
Enlist help
Cadets
Parents
Community volunteers

6. #1 Come up with a plan Plan your social media posts
Don’t get too fancy at first
Mondays = meeting info
Tuesdays = aerospace
Wednesdays = leadership quote
Thursdays = throwback photos
Fridays = take a break!
Saturday = meeting reminder
Sunday = freestyle
Any special events, holidays, historic days?

7. #2 keep it fresh! Post consistently
Nothing turns off potential members like one post in the past 10 days!
Follow your calendar
Be realistic with your calendar

8. #3 Super content Which one of these tells a story?
Which one of these gets you excited about cap?

9. #4 Use lots of images
Even simple squadron meeting announcements can benefit from an image
Images increase your facebook algorithm score
Higher score = more people see it
It’s not just for your members, potential recruits see it too

10. #5 Connect with others Like other pages Share their content
Tag them using tool in Facebook or twitter
will tag the Wing Facebook page

11. #6 Pick the right networks
Focus on one or two
Facebook is a good starting point
Facebook and twitter can cross-post

12. #7 kick start engagement

13. Now for the fine print A few “must do’s”
Add wiwg/pa as an admin on your site
Add the channel via information technology ->internet opertations in eservices
All photos must have members in proper uniform
Wing pa polices this carefully
You will be asked to take down photos if members are not in compliance

14. Sounds great! Want help setting up a unit facebook account?
Wing PA is happy to help you get started
Contact 2d lt lisa bastian or maj todd mandel