1. Tulane University Social Entrepreneurship Initiatives sbark@tulane.edu
The Nuts and Bolts of Social Entrepreneurship: Making your Nonprofit Sustainable and Scalable
Tulane University
Social Entrepreneurship Initiatives

2. Social Entrepreneurship
“A process by which citizens build or transform institutions to advance solutions to social problems.” - David Bornstein “The pursuit of sustainable solutions to problems of neglected positive externalities” –Filipe Santos 2009 “Innovation to create sustainable, scalable solutions to our most pressing social challenges. Working at the intersection of business, nonprofit, and government, social entrepreneurs/social innovators blend models and create mission-driven ventures to effect positive social change.” -Tulane University

3. Bill Drayton

4. There are those who look at things the way they are, and ask why
There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?

5. 4 Questions to ask nonprofits:
So you want to be a social entrepreneur,
What SOCIAL VALUE are you creating?
What is your BUSINESS MODEL?
How do you SCALE?
How do you stay SUSTAINABLE?

6. Creating Social Value Value most often measured in terms of profit
Social Value measures impact- ability to generate positive externalities – impact from the market
Examples: Enhancing human capabilities, increasing freedom, build levels of trust
Competitive Advantage: What do you do and create that has more value to society?
KEY: Be able to measure it in quantifiable terms
beneficial outcome that creates broader productive environmental and societal externalities
Outcomes, not outputs
This is what you measure!

7. Business Model How do you operate? How do you make money?
The rationale of how an organization creates, delivers, and captures value
How do you operate?
How do you make money?
Who pays you?
Who is your client?
Who is your costumer?

9. Going to Scale
Scale: Expanding the impact and reach of your organization to effectively solve the problem
Drivers for Scale**
Staffing
Communications
Alliance-building
Lobbying
Earnings-generation
Replication
Stimulating market forces
Staffing (human resources)
Communications (marketing, branding, persuasion)
Alliance-building(partnerships, coalitions, joint ventures)
Lobbying (policy change)
Earnings-generation (effective revenue generation)
Replication (reproduce original programming)
Stimulating market forces (create incentives to encourage pursuit of private interests while also serving the public good)
SCALERS 1
SCALING SOCIAL ENTREPRENEURIAL IMPACT1
Paul N. Bloom
Fuqua School of Business
Duke University
1 Towerview Drive
Durham, NC 27708
Aaron K. Chatterji
December 2008 **

10. Sustainability
Definition: “the capacity to endure” and “meeting the needs of the present without compromising the ability of future generations to meet their own needs”
Financial
Operational
Remaining relevant
Evaluation, Assessment, more Innovation

11. Questions?
Panelists:
Andrea Chen, Founder and Director, Social Entrepreneurs of New Orleans (SENO)
Liz McCartney, Founder, St. Bernard Project
Tim Williamson, Founder and Executive Director, The Idea Village
Beth Stelson, Volunteer, Outreach, & Marketing Coordinator, The Green Project