1. 1
NSU Website Structure
By: Debbie Lyn Jones, Information Technology Manager I / Norfolk State University Webmaster
NSU Webmaster Publication – Created October 2002 – Last Revised: August 15, Norfolk State University

2. NSU Web Services ………………………………………………………………………..
Debbie Lyn Jones , Senior Web Architect, IT Manager, NSU Webmaster
………………………………………………………………………..
NSU Web Services believes in change. The NSU Website embraces and lives it.
The web is a major revolution that has been constantly bringing change to the way we communicate, transact business, and collaborate with colleagues, partners’ clients and support systems online. From strategic thinking to custom development, NSU Web Services strives to bring cutting edge technology to the task of information exchange on the World Wide Web. Below is a listing of services and development that has been implemented or is being planned to translate the vision of Norfolk State University into a concrete online strategy.
NSU Webmaster Publication – Created October 2002 – Last Revised: October Norfolk State University

3. Norfolk State University Website2
NSU Website Structure
Norfolk State University Website
Architecture is the initial structure you build upon –
it is your blueprint to how your information is organized
Web Development – is the planning, testing
and production of the website in it’s entirety
– along with it’s tools and applications
Web Design is your look & feel,
your branding and your companies face to the world
Web Marketing & Promotion is showing the world
where you are and what you have to offer
For interactive information design, the interface, components, and the technologies behind them - are the canvas, paint and picture frames that are used to meet the communications challenge.

4. Information Architecture
Architecture structure, the process of developing and building structures 3
Information Architecture
Navigation System – Method of navigating
Labeling System – Determine how users find information
Alternate Indexing – Alternate to primary navigation system
Search Methods – How do people find/search for information
Metaphors – These help create associations that make sites easier to navigate
and make content and organization easier to remember
Organizational System – Structure of information
Good architect is flexible, diverse and responsive. Information architecture has its own forms of bricks & mortar for structuring information

5. Production Stage – Phase II4
Web Design & Development
Links to and customized scripts
Form pages
Server space to upload files.
Graphics and text are laid-out and produced
A great website incorporates the content in a compelling manner that invokes response Through the development of a well thought out marketing strategy, our concept of a great website invites the end user to explore, to evaluate, to register, and to interact with the content of the site

6. “A brand… is what people say about you when you are not there”
Web Design - Branding
“A brand… is what people say about you when you are not there”
A brand is a promise, a set of perceptions in the minds of anyone you deal with about what you do, who you are and what specific value you bring to them.
Strong brands are a result of building consistency and aligning many disparate organizational areas. With so many elements and so much choice, building a dynamic identity is crucial to maximizing your return on your branding resources.
A BRAND is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

7. Three Generations of Website Branding
Web Design - Branding
Three Generations of Website Branding
First Generation websites were linear – bare bones functional.
Second Generation websites were basically first generation websites but with icons replacing words, titled images, and more extensions to HTML to work with web graphics.
Third Generation websites – is wrought by design and branding, not technical competence. They give visitors a complete experience, from entry to exit. The cleverness of the third generation designs is not technical, but visual. Design and branding in the difference.

8. Website Design in Phases
End User Testing Stage – Phase III
Focus group to provide end-user testing
Questionnaires for focus group
Announcing website to search engines
Good entry and exit – ensure you can hold the audiences interest.

9. Website Promotion & Marketing
Components of a Web Marketing Campaign
To successfully market your website you need to run an on-going campaign, just as you would for a product or service. Here are 11 components.

10. 11 Components of a Web Marketing Campaign
Announcing via Internet Search Engines and directories
Issuing a press release
Announcing in News Groups
Participating in Lists
Obtaining links from other websites
Purchasing ad banners or creating ad banners for other sites
Running on-site events
Issuing an e-newsletter
Conducting a direct e-marketing campaign.
Integrating your traditional marketing and sales programs.
Measuring your results.

11. 1996

12. 1996

13. 2000

14. 2000

15. 2001

16. 2001

17. 2002

18. 2002

19. 2003

20. 2003

21. 2005

22. 2005

23. 2010-Current

24. 2010-Current

25. 2013

26. 2013

27. 2013

28. 2016
2017

29. 2016
2016
2017

30. 2017
2016
2016
2017

31. 2016
2016
2017
2017

32. 2016
Fall 2017
2016
2017
2017

33. …remember to think ‘WEB’……
In Closing
Instead of trying a ‘once size’ fits all approach, the NSU Webmaster is trying to tailor the department websites to the departments web content ‘needs’.
The NSU Website should be thought of as a place for ‘information exchange’ and we need to remember that any time we are pushing out fliers, newsletters or events to other departments – we remember to think ‘web’.
So … in closing when you have something for the world at large, or even just the NSU Faculty/Staff and Students to see
…remember to think ‘WEB’……