1. OUR AUDIENCE +777K +19M +8.6 25 Financial Savvy Purchaser
F25-49 Comp Index
+777K
+19M
UNIQUE VISITS
204
327
192
234
177
216
348
$100K+ HHI
Work part time in professional services
Use Visa credit/debit online*
Use AMEX online*
Use PayPal prepaid MasterCard online*
Advise others on financial information
First among friends to use the latest on financial products
MONTHLY PAGE VIEWS
+8.6 25
AVG. SESSIONS PER VISITOR
AVG. PAGES PER VISITOR
Financial Savvy
220
162
187
191
141
Spends $500+ on online shopping*
High online shopping affinity
Consider Internet the easiest way to shop
Consider online shopping a real time saver
Heavy domestic and international traveler
Purchaser
Source: ComScore US Plan Metrix Feb 2014, Nielsen Standard Metrics Mar 2014 (F30-49) Media: Totallyher Properties, *Last 30 days

2. OUR AUDIENCE +411K +8.7M +7.6 21 Financial Savvy Purchaser
F25-49 w/kids Comp Index
+411K
+8.7M
UNIQUE VISITS
202
242
159
222
155
173
218
$100K+ HHI
Work part time in professional services
Use Visa credit/debit online*
Use AMEX online*
Use PayPal prepaid MasterCard online*
Advise others on financial information
First among friends to use the latest on financial products
MONTHLY PAGE VIEWS
+7.6 21
AVG. SESSIONS PER VISITOR
AVG. PAGES PER VISITOR
Financial Savvy
194
144
179
182
163
Spends $500+ on online shopping*
High online shopping affinity
Consider Internet the easiest way to shop
Consider online shopping a real time saver
Heavy domestic and international traveler
Purchaser
Source: ComScore US Plan Metrix Feb 2014, Nielsen Standard Metrics Mar 2014 (F30-49 w/kids) Media: Totallyher Properties, *Last 30 days