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A NEW ERA FOR HOTELS’ ADVERTISING

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Presentation on theme: "A NEW ERA FOR HOTELS’ ADVERTISING"— Presentation transcript:

1 A NEW ERA FOR HOTELS’ ADVERTISING
AdsHotel is the metasearch platform to easily connect your Hotel to the travel portals and compete with OTAs to get direct bookings

2 METASEARCH TO IMPROVE HOTEL REVENUE
The chance for Hoteliers today is to compete in the Metasearch arena (Google, Tripadvisor, Trivago to name a few) and reach millions of targeted users per month. AdsHotel is the leading platform to connect hotels to meta-search portals and let them compete in the same internet ecosystem of OTAs. The platform with it’s unique core features enables Hotels not only to connect and advertise but also to improve revenue and generate new bookings

3 HOW ADV WILL BE SHOWN?

4 HOW ADV WILL BE SHOWN?

5 HOW ADV WILL BE SHOWN?

6 HOW ADV WILL BE SHOWN?

7 HOW ADV WILL BE SHOWN?

8 HOTEL DASHBOARD: PERFORMANCE IN A GLANCE
In order to start the Hotel simply need to connect to the platform by using a channel manager, a pms or a booking engine. Once the connection has been set the Hotel will decide the budget invested and the campaign will be up and running within all the available metasearches. Then the platform, within its easy dashboard, will let Hotels to fully understand how each channel is performing in order to maximize revenues. The Hotel will be able to manage each portal and evaluate the most requested dates to understand in a glance the travellers’ trend.

9 EASY INTERFACE TO MANAGE
In order to get the conversion properly shown you need to simply connect your existing Google Analytics platform to our account.

10 MANAGE RESTRICTIONS TO OPTIMIZE ROI
Restrict the campaign to the desired budget by setting a daily limit per each channel, or a budget per month to last campaign accordingly to your needs. Terrific features like Unique Budget, Close Dates, Most requested Tag Cloud, limit or pause channels, will let focus the budget when really needed. Moreover the Google bidding it’s powerful but not so easy to set. That’s why your local partner will take care of the setting optimizations within the different multipliers to define your own strategy, focus on missed impressions to understand your potential target, get the travellers’ queries to manage and optimize date.

11 BEST PRACTICE WILL BE SET BASED ON YOUR STRATEGY
Your Local Partner will ask you for your data in order to reach the best performance from the campaign

12 BEST PRACTICE WILL BE SET BASED ON YOUR STRATEGY

13 BEST PRACTICE WILL BE SET BASED ON YOUR STRATEGY

14 DEFINE THE BUDGET, MONITOR COSTS
With our “Unique Budget” feature the Hotel doesn’t have to split its budget for each metasearch. Hotels can simply set the budget for the campaign and then let the portals use it accordingly with the requests received, so hotels to don’t have to manually balance the portals and fully focus on ROI. Last but not least the Hotel get the full control of the costs by pause a channel, or even the whole campaign, at anytime.

15 GOOGLE TRIVAGO KAYAK TRIP ADV
HOW DOES IT WORK? We’ve set direct connections with many Booking Engine, PMS and Channel Mangers to easily retrieve rates and a availability from the Hotel. PMS Hotels Dataware House Storage Prices & availabilty Revenue management Dashboard Control panel GOOGLE TRIVAGO KAYAK TRIP ADV SKY SCAN IBE API ChM

16 WHAT IF THE HOTEL IS NOT ALREADY CONNECTED?
We have many Connection already available out of the box, and then if the source (IBE, PMS or ChM) want to use their own API our team in less than a week is able to set the direct sync. So no prob to start! but first have a look into the sources already integrated: IBE Certified (latest API vers.) • Booking Expert • Phobs • BookVisit • MediaConcept • Vertical Booking CHANNEL MANAGER Certified (latest API vers.) • Booking Evolution • Effebisoft • Ezee technology • Hermes hotels • MyAllocator • RateGain • Rebnis • Vertical Booking • YieldPartner.com Certification IN PROGRESS  • Easy Ram • EZYield • Next-stay • Siteminder • Spectra • Travelclick • Ratetiger PMS Certified (latest API vers.) • Fidelio Suite8 di Micros • Hetras • GPDati Scrigno • HotelCUBE – Proxima • Leonardo – GestioneAlbergo • Protel • SysHotel – Sysdat • Gubse AG Certification IN PROGRESS  • Opera di Micros • ASA Hotel • Phoenix • Xenus • Nuconga – Evols • WebHotel – Evols • Hoasys – GpDati • PriceMatch • Frontdesk Anywhere • Cudbe • Yieldplanet


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