1. INTRODUCING . . .
ADVANCEDFILM.ORG

2. MARTINSVILLE-HENRY COUNTY, VIRGINIA
Washington
D.C.
Roanoke
Charlotte
Raleigh-Durham
Greensboro
Richmond
Norfolk
Port of
Virginia
MARTINSVILLE-HENRY COUNTY, VIRGINIA
POPULATION
67,615
Mark:
Next few slides give some necessary background. These slides should go quickly.
Where is M-HC, and give population

3. 17,841 41.9% EMPLOYMENT IN MARTINSVILLE-HENRY COUNTY: 1990 to 2014
42,560
17,841
Total Jobs Lost
(all sectors)
41.9%
of all jobs held in 1990 have been eliminated
Mark:
We were on top of the world Then lost 18,000 jobs almost overnight.
Has this happened in your community? What would you do?
Stats on manufacturing job losses
2014
24,719

4. COMMUNITY TRANSFORMATION
Mark:
Now we are undergoing a Transformation Advanced manufacturing = manufacturing with technology
COMMUNITY TRANSFORMATION

5. THE
CHALLENGE
“In tough times you must reinvest and retrain for success Patrick Henry Community College and NCI are what we need”
- MARK COSTA
CEO, Eastman Chemical
We were given a challenge – would we respond?
Over $100,000,000 invested in the past 5 years
$50,000,000 projected in next 3 years IF we have the right workforce
$1.0 to $1.2 billion market
We want to grow our business here “If you fill it (the workforce pipeline) we will continue to grow here”
Summer of acquired Solutia
$40 cap ex, 25 new jobs
2012 – Commonwealth Laminating, $5.5 cap ex, 60 jobs

6. A COLLABORATIVE RESPONSE
We heard the message. How did we respond? Could we act fast enough to produce the workers needed?
Jarred by the opportunity for much needed jobs and investment, community partners responded.
Required a true collaboration and team effort
A COLLABORATIVE RESPONSE

7. STRUCTURE ORGANIZATIONAL GOVERNANCE COMMITTEE CURRICULUM TEAM
EQUIPMENT
TEAM
MARKETING
TEAM

8. ADVANCED FILM CERTIFICATION CURRICULUM
FALL SEMESTER
Manufacturing & Advanced Films
Computer Applications & Concepts
Principles of Industrial Safety (CPT)
Quality Assurance Technology I (CPT)
College Survival Skills
SPRING SEMESTER
Processes of Industry (CPT)
Preventative Maintenance (CPT)
Intro to Mechatronics
Topics in Advanced Films Technology
SUMMER SEMESTER
Coordinated Internship
Curriculum - a robust program
Imbedded CPT
Hands on
Industry heavily involved in curriculum development and class instruction

9. HANDS ON TRAINING Equipment Hands on
Learning in multiple locations (PHCC, NCI, Eastman)
Mention the PAID internships

10. MARTINSVILLE BULLETIN
Sunday, May 31, 2015
Film manufacturing center is hailed
One year in, the Center for Advanced Film Manufacturing is already a success, according to Charles Fraley, human resources manager for Eastman Chemical Company
Marketing/Promotion/Recruiting
We allowed ourselves adequate time to properly brand and market the program
Agreed on a well funded marketing budget
All partners actively participating in marketing

11. RESULTS/HIGHLIGHTS “The program far exceeded my expectations…
PAID
INTERNSHIPS
EASTMAN
Last Mile
SCHOLARSHIPS
Over
90%
JOB
PLACEMENT
“The program far exceeded my expectations…
and prepared me for a job at Eastman.”
- Robin Crowder, CAFM Graduate
Talk about results
Over 90% job placement
Paid internships for students
The Eastman “Last Mile” Scholarships paid over $25K in tuition this past year
Eastman has more career opportunities available at this time than the number of graduating students
The CAFM program will be the future of Eastman recruiting for Operation positions. Employees start a higher wage, and are immediately eligible for advancement
The classes are taught in partnership with Eastman – industry experts providing the tools needed to join the Eastman organization

12. TIMELINE OF EVENTS 2013 2014 2014 2014 2013 MAY AUG NOV APR 2014to
Student recruitment
Faculty recruitment
Fine tune curriculum & internship program
NOV
2013
Conducted First Meeting
APR 2014
Launch event
at PHCC
2013
2014
AUG 2014
NOV 2013 to MAR 2014
First class of students starts with 24 adults & 23 dual enrollment High School Students
Created structure and formed committees
Developed curriculum & obtained required approvals
Researched and purchased equipment
Created name, logo, first year marketing plan
Emphasize the quick response time and teamwork to launch the program

13. 24 CURRENT ENROLLMENT current students
First year success was not just a ‘one-off’ We currently have 24 students in the second year class. 24
current
students

14. Window Film Tinting & Installation
PLANS FOR GROWTH
PHASE 1
PHASE 2
PHASE 3
Advanced Film Technology Certification
Entry-level manufacturing curriculum, suitable for operators
Program to generate 20+ graduates each year
Higher-level training; suitable for lead operators, technicians and young engineers
In-depth training for industry experts, and others in the related fields of coating and laminating
What’s coming next? Started with certification for entry level operators
Goal is to make M-HC the “knowledge center” for performance film.
Window Film Tinting & Installation

15. $1M ACADEMIC COATER Coating Drying Lamination Winding Conveyance
Academic coater opens up new opportunities
Use information from unveiling press release
Coating
Drying
Lamination
Winding
Conveyance

16. PROFESSIONAL DEVELOPMENT

17. WEB DYNAMICS SEMINAR Agenda Day 1: Web Mechanics and Tension
Day 2: Rollers/Traction
Day 3: Nipping
Day 4: Tracking, Wrinkling, Spreading
Day 5: Winding