1. Email Marketing for Your Business
Joe McCormack

2. Identify and quantify an offer to the prospect
Marketing for Your Business
PREPARATION FOR THIS SESSION
Develop a customer prospect list in a spreadsheet - template supplied by
Identify and quantify an offer to the prospect
Review MailChimp tutorials - YouTube

3. Element No 1 - Setting up the account
Marketing for Your Business
The Four Elements of a MailChimp Mailer
Element No 1 - Setting up the account
Element No 2 - Organising and uploading your list
Element No 3 – Devising the content and theme
Element No 4 – Testing, scheduling and despatch

4. Element No 1 – Setting up the account
Marketing for Your Business
Element No 1 – Setting up the account
Set up MailChimp account –

5. Element No 1 – Setting up the account
Marketing for Your Business
Element No 1 – Setting up the account

6. Element No 1 – Setting up the account
Marketing for Your Business
Element No 1 – Setting up the account

7. Element No 1 – Setting up the account
Marketing for Your Business
Element No 1 – Setting up the account

8. Element No 1 – Setting up the account
Marketing for Your Business
Element No 1 – Setting up the account

10. Element No 2 – Organising and uploading your data
Marketing for Your Business
Element No 2 – Organising and uploading your data
Accurate, well maintained mailing Lists
Completed?
Convert and upload

11. Save, convert and upload
Marketing for Your Business
Completed?
Save, convert and upload

12. Save, convert and upload
Marketing for Your Business
Completed?
Save, convert and upload

13. Email Marketing for Your Business
Upload to mailchimp
Click here

14. Email Marketing for Your Business
Upload to mailchimp
Click here

15. Email Marketing for Your Business
Then save

16. Email Marketing for Your Business

17. Email Marketing for Your Business

18. Email Marketing for Your Business

19. Email Marketing for Your Business

20. Email Marketing for Your Business

21. Email Marketing for Your Business

22. Element No 3 – Devising the content and theme
Marketing for Your Business
Element No 3 – Devising the content and theme
What’s this all about?
So that’s what it does?
That might come in handy….
What’s this all about?

23. Email Marketing for Your Business
Create a template

24. Email Marketing for Your Business
Create a template
This button connects us to a library of free, ready made and ready to use templates which can be edited to match your branding.

25. Creative, relevant content and call to action
Marketing for Your Business
Creative, relevant content and call to action

27. Creative, relevant content and call to action
Marketing for Your Business
Creative, relevant content and call to action

29. Creative, relevant content and call to action
Marketing for Your Business
Creative, relevant content and call to action

30. Creative, relevant content and call to action
Marketing for Your Business
Creative, relevant content and call to action

31. Element No 3 – Setting up the Campaign
Marketing for Your Business
Element No 3 – Setting up the Campaign

32. Element No 3 – Setting up the Campaign
Marketing for Your Business
Element No 3 – Setting up the Campaign

33. Element No 3 – Setting up the Campaign
Marketing for Your Business
Element No 3 – Setting up the Campaign

34. Email Marketing for Your Business

35. Email Marketing for Your Business

37. Email Marketing for Your Business

38. Email Marketing for Your Business

39. Email Marketing for Your Business
Dates

40. Email Marketing for Your Business
Joe McCormack