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8/6/2018 Good 4 U Apparel Marketing Plan Good 4 U.

Published byConstance Lucas Modified over 6 years ago

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Presentation on theme: "8/6/2018 Good 4 U Apparel Marketing Plan Good 4 U."— Presentation transcript:

1 8/6/2018 Good 4 U Apparel Marketing Plan Good 4 U

2 Marketing Overview Demand exists for promotional apparel
Healthy lifestyle is popular theme Good 4 U apparel will enhance awareness

3 Good 4 U Name Recognition
Well-known in key markets Identified with healthy living Popular with serious athletes Associated with quality products Good 4 U-sponsored local events have produced strong community appeal

4 Launch Strategies Advertising campaign planned around New Health Marathon Celebrities/sports figures expected to help promotion Free T-shirts given to first 100 marathon enrollees

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