1. SNAP-Ed Evaluation Framework in New Mexico
Theresa H. Cruz, PhD
Deputy Director, University of New Mexico Prevention Research Center
2017 ASNNA Conference
February 9, 2017

2. Acknowledgements
This project has been funded with Federal funds from the U.S. Department of Agriculture through the Supplemental Nutrition Assistance Program (SNAP). The contents of this publication do not necessarily reflect the view or policies of the U.S. Department of Agriculture, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S. Government.

3. NM SNAP-Ed – Implementing Agencies
Healthy Kids Healthy Communities in 15 counties and 5 tribal communities
Cooking with Kids in Santa Fe Schools
Kids Cook! in Albuquerque Schools
Fruit and Vegetable Tastings Program in Las Cruces Public Schools
CHILE Plus in Head Starts and Childcare centers across the state
Eat Smart to Play Hard Social Marketing Campaign in 5 counties
NMSU Cooperative Extension in all 33 counties

5. Policy, Systems and Environmental Change Strategies
NM SNAP-Ed Objectives
Direct Education
Social Marketing
Policy, Systems and Environmental Change Strategies
Collective Impact

6. Data Collection Direct Education Social Marketing
Baseline and follow-up surveys
EARS data
Baseline and follow-up surveys
Message recall
Media impressions

7. Data Collection PSE Support/Implementation Collective Impact
Results based accountability measures
Excel spreadsheets
PARTNER Tool
Network Analysis
Outcomes of interest
Leveraged resources
PSE strategies

8. Behavior Change – MT1 Healthy Eating
Ate more than one kind of fruit
Ate more than one kind of vegetable
MyPlate – half plate fruits and vegetables
Cups/servings of fruit per day
Cups/servings of vegetables per day
Cooking with Kids surveying kitchen staff before and after cooking and nutrition training
Las Cruces Public Schools measuring produce purchasing data from school cafeterias

9. Behavior Change – MT3 Physical Activity and Sedentary Behavior
Physical activity and leisure sport (increases in time)
Television viewing (decreases in time)
Computer and video games (decreases in time)
TV in the room where child sleeps

10. PSE Change Strategies – MT5, MT6, LT5, LT6
School System
#of improved wellness policies
# of students participating in O
Food System
# of salad bars installed at schools
# of farmers’ markets accepting SNAP
Built Environment
# of trails enhanced or built
# of open schoolyards

11. Collective Impact Assessment – ST7, ST8
PARTNER tool in 6 communities
High trust scores and high value scores
Varied degrees of density and centralization

12. Collective Impact Level of integration Participation by sector
Cooperative
Coordinated
Integrated
Built Environment
Food System
Schools
Built Environment
Healthcare system
Food system
All
Schools

13. Collective Impact Assessment
Success factors
Leveraged resources
Number of PSEs implemented
Reported level of success
Higher total in-kind amounts and volunteer hours were each significantly associated with a higher percentage of integrated activities (p < 0.05)

14. Dissemination Annual report Community reports/presentations
Executive summary – 2-pager
Statewide and national professional meetings
Publications (in progress)

15. Thank you!
Theresa H Cruz, PhD