1. PERCEIVED VALUE IN AIRPORTS - WHISKY

2. OUR THEORY
There is a world of possibility for advertisers to exploit at JCDecaux Airport
HYPOTHESIS
The airport transfers a perceived value onto any brand in the airport environment. A brand advertising in the airport will potentially be thought of as prestigious, and of higher value

3. METHODOLOGY To test our theory we; Created fictitious brands.
Asked a nationally representative sample.
Compared the value members of the public placed on the brands against other media environments.
Utilising YouGov’s Omnibus Survey – We spoke to 500 respondents per environment – with each respondent seeing multiple products in the same environment.

4. 8 MEDIA, SAME CREATIVE, UNIQUE RESPONDENTS

6. WHISKY: VALUE ACROSS THE 8 ENVIRONMENTS

7. WHISKY: VALUE ACROSS THE 8 ENVIRONMENTS

8. CONCLUSION
The airport transfers a perceived value onto any brand in the airport environment.
A brand advertising in the airport will potentially be thought of as prestigious and of higher value.