1. ASSISTANCE TO MARKETING DECISIONS

2. WE ARE TO PROVIDE YOU WITH THIS ASSISTANCE!
You do not need marketing research!!!
We are sure that you do not need marketing research for the sake of research
You need assistance to finding marketing decisions
that will enhance your company turnover and profits
WE ARE TO PROVIDE YOU WITH THIS ASSISTANCE!

3. MARKETING DECISIONS MUST BE EFFECTIVE
Our mission
Action! Research & Consulting has come into being to help our Clients make effective marketing decisions that will result in gaining higher ROI ratio and reinforcing the company value for every stakeholder
MARKETING DECISIONS MUST BE EFFECTIVE

4. REASONS FOR DISSATISFACTION:
How did we appear?
Clients frequently complain:
“It often happens so that research turns useless in making effective decisions. We do not need research for the sake of research. We need assistance to solving problems (collecting data per se is meaningless)”
WHY SO?
REASONS FOR DISSATISFACTION:
Trivial recommendations
Feeling of “being neglected” in-between projects
Research is a kind of “black box”
Research is a series of standard methods applied universally to everything
A situation “now” rather than an insight into the future
“A thing in itself” - hard to be applied to real work

5. THEREFORE, WE SET UP A “DIFFERENT” RESEARCH COMPANY
Who are we?
Experts in marketing research with 15-year working experience that are eager to change this situation and convert research into a powerful instrument of support to your decisions!
Our philosophy
“We are convinced that the only and one goal of research is to lay grounds for proper decisions bearing positive impact on financial and other business indexes of our Clients. All our activities are in the framework of achieving this goal
THEREFORE, WE SET UP A “DIFFERENT” RESEARCH COMPANY

6. How do we differ from the others?
We reveal consumers’ true motives
We look to the future rather than describe the present
We perform holistic analysis
We produce results applicable to real work

7. We reveal consumers’ true motives
Common practice
“Consumers dislike advertising!”
“Consumers want it to have more product in the advertising”
“They’d prefer to remove an unpleasant situation from the ad”
OBVIOUS DECISIONS: TO REMOVE AN UNPLEASANT SITUATION, TO “ADD PRODUCT” – ARE WRONG DECISIONS
Action practice
Consumers’ values: show-off, dependence on someone’s opinion
Consumers’ values: show-off, dependence on someone’s opinion
Dissonance of values is the actual reason for rejecting and misunderstanding the ad
DECISIONS TO CHANGE
COMMUNICATION STRATEGY

8. We look to the future rather than describe the present
Common practice
76% of consumers are satisfied with company services and are not inclined to switch to another company
EVERYTHING IS FINE, NO NEED FOR ANY CHANGES
Non-users
Action practice
Users
Fiercer competition will lead to customer attrition
Loyal attitude
Potentially loyal
Truly loyal
27%
17%
Disloyal
Falsely loyal
73%
MEASURES SHOULD BE TAKEN TO REINFORCE
CUSTOMER SATISFACTION AND LOYALTY
Loyal behavior
83%

9. We perform holistic analysis
Common practice
“The advertising communicates the desired message”
“Consumers dislike the advertising, it irritates them!”
DECISION TO MODIFY THE ADVERTISING
Action practice
Informational purchase motive
Transformational purchase motive
COMPLEX ANALYSIS OF FACTORS:
Informational purchase motive
Low customer involvement
Planned media exposure (1400 GRP)
Level of brand awareness, etc.
High Involvement
Product Х
Ad Х
Low Involvement
THE ADVERTISING CAN BE USED

10. Principles of our work Customized solutions Regular support
Assistance to shaping a problem
No “black boxes”

11. Customized solutions Common practice Action practice
Adherence to “stale”, standard, “convenient” research procedures with all Clients
In solving “creatively different” tasks traditional research schemes often fail
RESEARCH TASKS PERFORMED “ON THE ASSEMBLY LINE” ARE OFTEN INEFFECTIVE
Action practice
Every task is unique and creatively different!
UNIQUE APPROACH TO EVERY TASK

12. Regular support Common practice Action practice
The project finished is the project put behind. Switch to a new one
“CHINESE WHISPER” EFFECT.
Loss or misrepresentation of important information
in the course of research. Misunderstandings of parties involved
Action practice
We provide support to you not only in the course of the project but also after its completion :
If necessary, meetings and clarification after projects are completed
Participation in meetings with third parties
Participation in internal meetings
MUTUAL UNDERSTANDING OF THE SITUATION BY ALL PARTIES INVOLVED IN THE PROCESS. NO “CHINESE WHISPER” PLAYING.

13. Assistance to shaping a problem
Common practice
On receiving a task, a research company usually makes up a proposal without any profound insight into the real problem
AS A RESULT, “ERRONEOUSLY SET” QUESTIONS RECEIVE “ERRONEOUSLY FOUND” ANSWERS
Action practice
A “correctly defined” question determines “correctness” of the answer
Assistance to shaping a problem and project tasks (including internal focus groups);
and always thorough clarification of Client’s needs
SEARCH FOR ANSWERS TO “RIGHT” QUESTIONS. DESIRED ASPECT OF INVESTIGATION

14. No “black boxes” Common practice Action practice
We possess unique knowledge/methods
Our approach implies years of studies, otherwise one cannot understand how it works
Here is the result we have obtained
LACK OF UNDERSTANDING HOW CONCLUSIONS WERE MADE IT IS IMPOSSIBLE TO CHECK VALIDITY OF RESULTS
Action practice
Complete openness of the process and mechanisms of making conclusions
YOUR CONFIDENCE IN RESULTS AND CONCLUSIONS

15. Action Research & Consulting
ACTION is:
Individual approach
Strategy
Creativity
Openness
EFFECTIVENESS OF YOUR DECISIONS

16. ASSISTANCE TO MARKETING DECISIONS