1. Our Curriculum: The Business Model Canvas (BMC)

2. Our Curriculum: The Business Model Canvas (BMC)7 4 6 1 2
What key activities do your value propositions require?
What core value are you delivering to the customer?
What customer problems are you helping to solve?
What customer needs are you satisfying?
What are the key features of your product/service that match customer problems/needs?
How will you get, keep, and grow customers?
Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
Does the value proposition match their needs?
Is this a single-sided or multi-sided market?
Who are your key partners?
Who are your key suppliers?
What are you getting from them, and giving to them? 8 3
What key resources do your value propositions require? Financial? Physical? IP?
What channels (sales, distribution, support) do you go through to reach your customer segment? 9 5
What are the most important costs in your business model?
How will you make money?
What is the revenue model?
What are pricing tactics?