2. EVOLVE REACH & CONTENT CATEGORIES
Evolve audience
Depth of a publisher, scale and efficiency of a network

3. THE PROGRAM PROGRAM OVERVIEW
Syndication & distribution via high impact products, throughout our portfolio of male and female sites to encourage app downloads during this key holiday season
Mobile swipe gallery to extend the message and drive further consideration for Venmo among users on-the-go
CraveOnline Holiday Gift Splitting Editorial and Venmo advertorial sponsorship
Custom editorial sponsorship on theFashionSpot to engage the audience and create brand visibility for Venmo, integrating the app within holiday themed content
CraveOnline Marquee Pushdown and sliver unit

4. HOLIDAY GIFT SPLITTING EDITORIAL SPONSORSHIP
CRAVEONLINE CONTENT SPONSORSHIP
HOLIDAY GIFT SPLITTING
EDITORIAL SPONSORSHIP
This holiday season, CraveOnline will provide users with some custom editorial content revolving around the hardships of spending money and depleting their funds trying to buy gifts. It’s time to keep your greens and learn how to stay as efficient as possible with CraveOnline’s gift splitting editorial sponsorship.
FEATURES
Contextually relevant content inspired by the client’s subject matter and provided by a trusted source
Promoted via content panel and co-branded media running across relevant sites
Possible* Example topics:
“Suggestions on stores that have amazing discounts and specials during the holidays”
“Tips on getting your family members, significant others or friends to chip in on a gift”
“Top 10 Holiday apps to buy this season”

5. CRAVEONLINE CONTENT SPONSORSHIP
VENMO APP ADVERTORIAL
CraveOnline will drive brand awareness and help increase app downloads during the holidays for the Venmo holiday gift splitting free app by executing an advertorial.
FEATURES
Fact based editorial from a trusted source based on the brand’s press release
Advertorial posted on CraveOnline promoting Venmo app
Advertorial can include embedded client provided video as well to enhance visibility
100% SOV fully branded environment featuring client reskin and ad units
Traffic driven via co-brands, mention in content panel  and social posts

6. ‘READY FOR THE HOLIDAYS’ EDITORIAL SERIES
TOTALLYHER SPONSORSHIP OPPORTUNITY
‘READY FOR THE HOLIDAYS’ EDITORIAL SERIES
The holidays are just around the corner and theFashionSpot is here to help those struggling to find the perfect gifts for their loved ones! Through a unique ‘Ready For The Holidays’ editorial series, women will be able to shop with ease for friends and family this holiday season!
Leveraging the voices of our tFS editors, theFashionSpot will organically integrate Venmo in select articles with potential topics that may include:
Stress-Free Ways To Shop For The Holidays
10 Gifts That Keep On Giving
Top 5 Group Gifting Solutions
Technology That Helps You Gift This Season (Venmo mention)
Top Gifts For The Fashionistas In Your Family
Articles posted will include a Venmo branded reskin and roadblock. Additionally, select posts will be promoted on theFashionSpot homepage cover panel and social media channels for added reach.

7. “SPLIT THE COST” PUSHDOWN AND SLIVER
RICH MEDIA VIDEO SOLUTIONS
“SPLIT THE COST” PUSHDOWN AND SLIVER
Upon entry to the site, this custom rich media unit will auto expand (frequency capped 1/24) pushing the site content down. The expanded state of the unit includes a video player, client branding and social click-outs. Plus, users would be able to consume editorial content and interactive with a hot spot map.
FEATURES:
Desktop and HTML 5 tablet compatible
Fully branded environment
Hot spot map includes benefits and features of the Venmo app allowing users to roll over to find out info
Client site and social click outs
Single and multi-video functionality
Pushdown runs in marquee leader board position on CraveOnline and top of the page everywhere else
DEMO

8. BRANDED CANVAS HOMEPAGE TAKEOVERS
DISTRIBUTION & SYNDICATION
CraveOnline and TotallyHer will utilize various high-impact products to distribute and syndicate content throughout our portfolio of sites
BRANDED CANVAS
HOMEPAGE TAKEOVERS
:15 sec video featured in the 300x250
Highlights up to three custom Venmo provided videos
Drives users to the official site to learn more
High-impact, branded placements across CraveOnline and TotallyHer sites
Major reach with scale across Evolve’s breadth of male and female sites
Reskins and roadblock units click through to the official site to increase awareness and encourage app downloads

9. INTERACTIVE PRE-ROLL PRE-ROLL DISTRIBUTION & SYNDICATION
Unit runs within pre-roll video across Evolve video network
Interactive bug triggers expanded state by user’s roll over initiation
Upon initiation, video pauses and reveals a fully branded environment touting client branding
Supports multiple click outs including client site, social feeds and app download
Features Venmo provided videos
Visibility for Venmo throughout multiple sites, in front of relevant video content

10. mobile solutions – SWIPE GALLERY
SWIPER GALLERY
CraveOnline and TotallyHer will execute an impactful mobile ad unit that allows the user to see the benefits of using the Venmo free app on their phone during the holiday gift buying season.
Showcases the client’s key art and messaging
Unit will click through directly to client’s site or app download
Expanded state allows the user to swipe to explore video, images and brand messaging
Supports multiple click–throughs
Supports dynamic messaging
DEMO

11. AWARD WINNING CREATIVE ACHIEVEMENTS
Best creative
Best in-banner video
Best video sponsorship
Cross video offline to online campaign
Best use of display advertising
2012 Best Parenting Site Nominee / Momtastic.com
2012 Website Excellence theFashionSpot.com
EA MMA
RESIDENT EVIL
THE FASHION SPOT

12. If they really want something they’ll buy on credit rather than wait
Reach and consumption
ADULTS AUDIENCE
59.7%
63.5%
A18-24
Use mobile app for financial services
60%
57.5%
Own a Smartphone
Research online before major offline purchase
63.1%
59.3%
Spenders rather than savers
Visits social media sites daily
61.8%
59.1%
63.3%
Heavy internet usage
Influencers/trendsetters within their communities
If they really want something they’ll buy on credit rather than wait
Source: comScore Plan Metrix, August 2013

13. Audience by geographic location
18-24 Audience in urban cities
New York
57.2%
Philadelphia
53.6%
Los Angeles
56.3%
Atlanta
59.7%
Dallas
52.5%

14. Audience by geographic location
18-24 Audience in urban cities
Detroit
53.7%
Boston
62.8%
Chicago
58.4%
Houston
Miami
54.8%
52.5%

15. Beau LeMire Account Executive
x2308