1. *The Rhetorical Situation*
The purpose of writing

2. You

7. Con/text

9. Analyzing the Rhetorical Situation – T.R.A.C.E.
TEXT
READER
AUTHOR
CONSTRAINTS
EXIGENCE

10. TEXT
What does the text say?
What kind of text is it? 

11. Who seems to be the intended audience?
READER
Who seems to be the intended audience?

12. What do you know or can you assume about the writer?
AUTHOR
What do you know or can you assume about the writer?

13. Values, assumptions, material considerations.
CONSTRAINTS
Values, assumptions, material considerations.
Text
Reader
Author

14. Textual Constraints
How is writing a book different from writing a newspaper column where you have a certain number of column inches available? 
How is a poem different than an essay?
What type of language is used?

15. Reader Constraints Does the source account for who it is aimed at?
What values does the reader have that will effect what the author can and can't say and what will and won't be persuasive?

16. Author Constraints What values constrain the author?
Are their things that an author has to overcome just because of what they look like? 
Does the author have ready-made credibility for some reason, or do they have to earn it by telling a story or using certain language?

17. EXIGENCE
Motivation
Did something happen that sparked the need for communication?
Is there something in the world the author is trying to change?
What is the author's purpose?

18. Rhetoric is EVERYWHERE!
Fiction

19. Art

20. Poetry

21. Advertising

22. Facebook Status Updates