1. 8
Strategic Management
Digital Business Strategies: Leveraging Internet and E-business Capabilities

2. Chapter 8 Objectives
Why use of Internet technologies is more important to achieving competitive advantage than the technologies themselves
How Internet technologies are affecting the five competitive forces
How E-business capabilities are affecting industry profitability

3. Chapter 8 Objectives
How firms are using Internet technologies to add value and achieve unique advantages
How Internet-enabled business models are being used to improve strategic positioning
How firms can improve their competitive position by effectively deploying E-business strategies

4. Chapter 8 Objectives
The pitfalls in each competitive strategy that may endanger a firm’s attempts to deploy Internet technologies or implement E-business strategies

5. How the Internet Is Affecting the Five Competitive Forces
The threat of new entrants
The bargaining power of buyers
The bargaining power of suppliers
The threat of substitutes
The intensity of competitive rivalry

6. How the Internet Adds Value
Search activities
Evaluation activities
Problem-solving activities
Transaction activities
Other sources of competitive advantage
Business models

7. How the Internet is Affecting the Competitive Strategies
Overall cost leadership
Potential Internet-related pitfalls for low cost leaders
Differentiation
Potential Internet-related pitfalls for differentiators
Focus
Potential Internet-related pitfalls for focusers

8. Are Internet-Based Advantages Sustainable?
Are combination strategies the key to E-business success?
Leveraging Internet capabilities and business-level strategy

9. Are Internet-Based Advantages Sustainable?
Leveraging Internet capabilities and corporate-level strategy
Leveraging Internet capabilities and international-level strategies