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Volkswagen Cars Advertisement

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Presentation on theme: "Volkswagen Cars Advertisement"— Presentation transcript:

1 Volkswagen Cars Advertisement
Presented By : Students Names: Al.Hanouf jabr Aldossary And Noora Abduallah Al.Humidan ID’s: – Sec: #206 Instructor : Diana Adela Dinu

2 OUTLINES: :1- Introduction 2. Body: 3- Conclusions.
* What is the advertisement about ? *What’s the goal of this advertisement ? 2. Body: The Story Behind it 3- Conclusions.

3 Introduction :   Literally, the word "Volkswagen" means "people's car." In Germany, the idea of a people's car wasn't exactly a new one. Before the 1930's, there had been many efforts to create simple cars that everyone could afford, but none met with profound success Almost all cars before 1930, even if they were designed to be simple enough for the average person, ended up costing more than the average worker's yearly wage

4 The Story Behind it, Blind Man
The latest Volkswagen Corporate ad is no exception. The ad, in which we see an old blind man and who’s lost in a city being helped by a young Volkswagen driver who was looking around through a long and eventful journey to find his son, reaffirms all the brand values of honesty charm, integrity and most of all, people-concentric compassion. when the old blind man finally found his son after a lot of tries to find his address he looked happy and satisfied, so he hugged the young man and to remember , he touched the sign of his car and smiled so he knew that young man has a Volkswagen car. and its says at the end. “(It’s People Car”)

5 What is the advertisement about?
It's about a car. and this advertisement designed to tell a story about the meaning of the company

6 In conclusion By the end, Volkswagen Clarify the idea, or let’s say the meaning of their company and that when everyone have their car, they are going to be helpful and good.


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