1. Retail ERP helps Singapore bakery rise to fresh heights
All-in-one Dynamics AX for Retail helps chain expand from 27 stores to 60
Objectives
Enable Swee Heng to expand across Singapore
Improve managers’ end-to-end control
Simplify the IT needed to run a bakery chain
Tactics
Create one IT system to manage POS data, orders, inventory, reporting and financials
Ensure all data is centrally stored, so there is one version of the truth
Make sales data instantly accessible
Results
Swee Heng can open new stores more quickly
IT is simpler, with lower costs
Managers react faster, because store data is instantly accessible
Individual stores understand their own customers better
Customer profile: Swee Heng Bakery is a family-run company that provides fresh bakery and confectionary from 27 outlets across Singapore. In 2015, the company was growing fast. Executives wanted to open 13 new outlets in the next two years, and become a 60-outlet chain by 2019.
Business goal: To grow quickly and profitably, executives wanted increased visibility on all Swee Heng operations, from in-store sales to inventory and reporting. To achieve this, they sought a single, all-in-one system to manage every aspect of the business. They wanted real-time access to POS data, so they could monitor sales and understand each bakery’s customers. They wanted to reduce manual data handling, so that reporting and ordering took less time.
Tactics: Swee Heng Bakery created an integrated enterprise resource planning system using Microsoft Dynamics AX 2012 for Retail. Since it includes a store POS system, it links every aspect of their business. The supply chain management module enables automated ordering, and reporting tools give managers real-time access to sales, stock and financials.
Results: Today, Swee Heng is becoming one of Singapore’s most popular bakery chains. Operations are more efficient and managers can see how to streamline business processes. With improved POS systems, in-store workers spend more time with customers. What’s more, head office managers can tailor in-store offers to suit each bakery’s local market. The company saves the cost of a separate retail system and reporting is easier at every level because all data is in one place. With a single system to manage its operations, Swee Heng can confidently expand and grow.
“Inventory planning is much better now that we have instant reports on which breads and cakes are selling well in each bakery. Dynamics AX is the perfect end-to-end ERP for a fast-growing retail business.”
— George Tay, Group IT Manager, OTS Holdings

2. All-in-one retail system means tighter control, lower costs and faster reaction speeds for Singapore bakery chain
Customer profile: Swee Heng Bakery is a family-run company that provides fresh bakery and confectionary from 27 outlets across Singapore. In 2015, the company was growing fast. Executives wanted to open 13 new outlets in the next two years, and become a 60-outlet chain by 2019.
Business goal: To grow quickly and profitably, executives wanted increased visibility on all Swee Heng operations, from in-store sales to inventory and reporting. To achieve this, they sought a single, all-in-one system to manage every aspect of the business. They wanted real-time access to POS data, so they could monitor sales and understand each bakery’s customers. They wanted to reduce manual data handling, so that reporting and ordering took less time.
Tactics: Swee Heng Bakery created an integrated enterprise resource planning system using Microsoft Dynamics AX 2012 for Retail. Since it includes a store POS system, it links every aspect of their business. The supply chain management module enables automated ordering, and reporting tools give managers real-time access to sales, stock and financials.
Results: Today, Swee Heng is becoming one of Singapore’s most popular bakery chains. Operations are more efficient and managers can see how to streamline business processes. With improved POS systems, in-store workers spend more time with customers. What’s more, head office managers can tailor in-store offers to suit each bakery’s local market. The company saves the cost of a separate retail system and reporting is easier at every level because all data is in one place. With a single system to manage its operations, Swee Heng can confidently expand and grow.
“Inventory planning is much better now that we have instant reports on which breads and cakes are selling well in each bakery. Dynamics AX is the perfect end-to-end ERP for a fast-growing retail business.”
— George Tay, Group IT Manager, OTS Holdings