1. 2015
MWA Promotion &
Education Awards
We changed up the theme this year, with the help of our sponsor we went a Mad Men-esque direction. Now the quote on the screen “Do what you do so well that they will want to see it again, and bring a friend”. Does anyone know who this quote is attributed to? Answer: Walt Disney
“Do what you do so well that they will want to see it again, and bring a friend.”

2. Thank you to our sponsor:
2015
MWA Promotion &
Education Awards
Thank you to our sponsor:
Again a big thank you to our sponsor My Waste (see if Creighton is in the crowd). We wouldn’t be able to do the awards, or have such a high quality for entries document without their support.

3. P &E awards subcommittee
Melissa Campbell
Elizabeth Graham
Shirley McLean
Derek Ochej
Janet Rose
John Watson
Also a big thank you to the members of the P&E awards subcommittee

4. P &E awards judging panel
Jacquie Colangelo
Lily Hamill
Cynthia Hyland
Phil Jensen
Nancy McKinnon
- The awards subcommittee would like to recognize all of the following as very judgmental people. And by that I mean these folks served as our volunteer judges for the awards this year/

5. Planning and implementation (30 points)
Judging criteria
Planning and implementation (30 points)
Effectiveness (20 points)
Originality and creativity (20 points)
Quality of submission (5 points)
Judging criteria is the same as it has been in the past, focusing on planning & implementation, effectiveness, originality and creativity and overall quality

6. Awards categories Calendar
Print tool
Digital tool
Other P&E tool
Campaign
Awards categories remain the same as previous years as well.

7. Size does matter Municipalities with
39,999 or less households
Municipalities with
40,000 or more households
- Something new this year. To better balance the small and large municipality category, the threshold was increased from 29,999 households to 39,999 households. The committee felt this would better reflect the realities of P&E in municipalities of varying sizes/

8. Table at the back with winners on display
Want to learn more?
Table at the back with winners on display
Go and chat with the winners
Join the MWA P&E committee
If you want to learn more about the award winners, or steal their secrets to success do the one or all of the following:
Check out the display table at the back, which will be staffed during breaks by members of the awards subcommittee
Chat with the winners – don’t worry, they aren’t all as intimidating as me.
Join the MWA P&E committee – we meet four times a year (2 in person, 2 teleconferences) and share our ideas and experiences.

9. The envelopes please! We don’t actually have envelopes – we are practicing the first R!
Also new this year – we will not be handing out plaques, but rather picture frames for the awards. The subcommittee felt this was a more sustainable practice as the picture frames could be reused once the shine of the award wears off (but that never happens right – everyone keeps the awards, right?)

10. Calendar

11. Bronze Calendar (Under 40,000 households) Northumberland County
- Judges noted the use of local artists for artwork in the calendar, as well as pleasing imagery within the calendar. Both of these factors made the calendar more likely to be used by residents as it had a ‘hang on the wall’ quality to it.

12. Silver Calendar (Under 40,000 households) City of Peterborough
- Seeing a bit of a theme here, judges noted Peterborough’s entry also for the use of local artists and high quality imagery of the City itself. The ‘hang on the wall’ quality was also noted, as well as the use of the calendar to denote special collection events and the inclusion of other environmental messages from City departments such as transit

13. Gold Calendar (Under 40,000 households) Dufferin County
Breaking from the comments on the past two calendars, judges appreciated that the sizing of Dufferin’s calendar was not that of a traditional calendar. Also noted were the use of bright colours and imagery, as well as the fact that is was designed in house! Overall, judges felt this was a very efficient calendar which put a lot of good information into a small space.

14. Print tool

15. Silver Print tool (Under 40,000 households) Ottawa Valley Waste
Recovery Centre
Reuse centre rack card
Rack card that represents a pilot project that became a permanent project.

16. Gold Print tool (Under 40,000 households) Dufferin County
Sorting stickers
Moving beyond use of magnets to a multi-surface sticker that can be reused. Judges also noted how the back of the sticker sheet describes how the stickers can be used.

17. Bronze Print tool (Over 40,000 households) District Municipality
of Muskoka
waste
management guide
Contained a lot of information in a small area, and also addressed a topic of reality for many small municipalities, which is that of seasonal residents.

18. Silver Print tool (Over 40,000 households) Simcoe County
Where Do They Go When
They Die? battery bags
Judges noted that the bag had a good aesthetic, and that it was also tied to a seasonal holiday in a fun and creative manner. Judges also noted the effectiveness of the item in achieving the goal of diverting batteries from landfill.

19. Gold Print tool (Over 40,000 households) City of Hamilton
Put Waste in the Right
Place garbage & recycling
guide
Judges appreciated the simplicity of the guide, which was a stated goal. In that vein, the artwork was very clear and concise, and included a pull out guide in the middle. In addition, the guide is also accessible to many different language groups, which is very important in multi-cultural cities.

20. Digital tool

21. Bronze Digital tool (Over 40,000 households) City of Guelph Sort Right
Judges appreciated the use of a non-traditional procurement method for the tool (hack-a-thon), which can result in greater community engagement and cost savings.

22. Silver Digital tool (Over 40,000 households) Durham Region Waste app
Judges noted a well-written application (perhaps the rest of you should suck up to Durham for some tips).
Additionally, the app meet a goal of increasing resident interaction in a new platform.

23. Gold Digital tool (Over 40,000 households) Region of Waterloo
Mommy blog
Judges noted the use excellent use of targeting a niche market that has a great deal of control over the household waste patterns. The campaign also showed great success in its social media metrics, and overall judges felt there was a very authentic and engaging component.

24. Other P&E tool

25. Gold Other P&E tool (Under 40,000 households) Peterborough County
Food waste
reduction challenge
Judges appreciated the fact that the challenge targeted staff, with the intent of walking the talk. Judges also noted the success of bringing City councillors on board with the project, which as we all know can be a challenge.

26. Silver Other P&E tool (Over 40,000 households) City of Barrie
7 am
magnetic clip
Judges noted that the clip was a creative manner in which to deal with a specific issue that was occurring in the municipality.

27. Gold Other P&E tool (Over 40,000 households) City of Hamilton
Max and Mini-max
mascots
Judges noted the use of Max as a recurring character across all department information, acting as a unifying theme and identifier. Judges all appreciated the use of simple terminology, as well as the recognition that one need not be a superhero to do the right thing.

28. Campaign

29. Silver Campaign (Under 40,000 households) Dufferin County
Blue Box Know-It-All
campaign
- Judges noted the campaign’s overall theme of using a campaign to draw people’s attention to the tools where they can find out what goes where as a positive. Kind of like the feed-a-man-a-fish idea – teach a resident where to find diversion information and they will divert for life.

30. Gold Campaign (Under 40,000 households) Ottawa Valley Be sharps smart
Judges noted the campaign for its originality, as well the importance issue of worker health and safety that it addressed. The work to humanize the issue of improper disposal of sharps, and really bring home that poor decision can greatly impact a worker’s life was also noted.
- Keeping up the tradition of slight sexual themes with the ‘personal activities’ line.

31. Bronze Campaign (Over 40,000 households) Quinte Waste Solutions
Take it Back pledge
campaign
- Judges noted the use of community-based social marketing techniques (the take it back pledge), as well as the social sharing aspect of the program (twitter pictures). In addition, the campaign targeted a specific item, and brought home the reality of why glass should be returned to the beer store and not put in the blue box. The campaign also provided residents with a tool to help them achieve the goal of the campaign.

32. Silver Campaign (Over 40,000 households) Niagara Region
30-day green bin
challenge
day green bin video
– TV Cogeco story
Judges appreciated the use of subtle humour in the various mediums of the campaign (Dr. Who), as well as the importance of illustrating the result of what happens to organic waste in a landfill. This topic tackles a major subject of misunderstanding with the public.

33. Gold Campaign (Over 40,000 households) York Region Good Food campaign
The Good Food campaign was noted for tackling a much larger and more difficult topic that recycling, which is that of reduction. Judges appreciated the use of practical tools to help residents reduce food waste (measuring cups, grocery lists). York has also established itself as a leader in the topic of food waste reduction and is doing great research work to assist other municipalities going forward.

34. Congrats to all the winners and nominees!

35. 2015
MWA Promotion &
Education Awards
Thank you to our sponsor: