1. Shop by Make: Bolder Branding to Build Consideration
Get noticed by car shoppers beginning their research process
Build consideration for your vehicle before a consumer chooses a competitor
Bolded and branded Shop by Make navigation links bring your brand to the front of consideration sets
Seamlessly integration into the Homepage and New Car Homepage reaches shoppers before they’ve begun pricing

2. Conquest Quick Link: Conquest to Capture Consideration
Intercept consumers as they move down pricing paths
Conquest competitive vehicles along the New Car pricing paths with a Quick Link
Highlight vehicle features and advantages with more text
Drive consumers to your model’s Overview page to see ratings, read expert reviews, and be convinced to price their own

3. Thought Bubble2: Double Up Your Consideration Power
Trigger twice the consideration with a second branded segment logo
Deliver an impactful and attention grabbing visual integrated within KBB.com’s segment search tool
Pull consumers into your consideration set on the Homepage and New Car Homepage
Demonstrate multi-segment domination with a secondary logo