1. The Use of Social Media in Nursing: Pitfalls and Opportunities
Chapter 12:
The Use of Social Media in Nursing: Pitfalls and Opportunities

2. Social Media
A method to share and transmit information to a far- reaching audience
A method to engage with that audience to
Improve health outcomes
Enhance knowledge
Affect health care policy

3. Social Media (cont.) Promote causes and raise money
Stay connected to other nurses
Participate in professional organizations
Inform patients and caregivers and the public
Communicate with patients and colleagues
Perform research

4. Types of Social Media Social Networks
Virtual network, virtual communities, or online communities all designated platforms that give others access to groups of people outside their geographical boundaries
They provide a supportive environment. E.g., Facebook—public and closed groups

5. Social Bookmarking
Search, organize, individualize, and comment on Web pages of interest.
Digg.com
Reddit
Stumbleupon

6. Social News
Similar to Bookmarking, but helps users find top relevant news articles
Links are organized, posted, and voted upon with the most popular links at the top of the list.

7. Media Sharing A software platform where users share
Photos/videos and other social components. E.g., YouTube
Most utilized form of media sharing

8. Microblogging
Media platform where users can post short comments and links to their “wall”
E.g., Twitter
Must have a “handle”
Hashtag

9. Virtual Worlds Computer-generated simulated settings where users can
Manipulate elements
Interact using an avatar
Purchase goods and services
Has been used in nursing to simulate birth for nursing students and many others

10. Question Is the following statement true or false?
Microblogging is a social media platform where users can post short comments and links to their “wall.”

11. Answer
True
Microblogging is a social media platform where users can post short comments and link to their “wall,” where others can view or follow their comments.
True. Microblogging is a social media platform where users can post short comments and links to their “wall”.

12. Wikis
Allow multiple users to post Internet-based content, modify content, and create online communities
E.g., Wikipedia
While it is dynamic, it has open structure that can be modified or authored by any user.

13. Blogs (Weblogs)
A place where individuals can write comments or forums about the topic of their choice
Usually focused on one specific topic area that promotes discussion and engagement
E.g., Wordpress
RTConnections
Digital Doorway

14. Social Media Use by Patients (How Nurses Can Support Patients)
Empower patients in educating themselves with social media
The rise of the e-patient to seek out:
Current evidence
Engage others
Collaborate

15. The Nurse’s Role Assess candidates to educate on social media
Steer toward the informed sources
Consider if patient has access
Troubleshoot with them

16. Question Which of the following is a nursing role in social media?
A. Troubleshoot with patients
B. Consider if patient has access
C. Assess good candidates to educate on social media
D. All of the above

17. Answer D
All are within the role of nursing.

18. Pitfalls of Social Media and Nursing
Can also be unpredictable, dangerous, and harmful at times for patients and nursing due to:
Breaches of privacy—HIPPA
Anonymity
False “cures”
Nurses “friending” patients
Personal scrutiny

19. Social Media in Nursing Practice Benefits
Enhance practices
Education and research
Promote self-management for patients with chronic illness
Support
Excellent platform for training
Research—nursing and patients

20. End of Presentation