1. Fast Track Insights Weekly Summary August 13th - August 19th
Cyclone Bicycle Supply
Prepared on August 24th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Unfilled by cancel date
Oversized Carton
ASN - On-Time Non-Compliance
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
9000 Cycling Bike Locks
$51,707.56
$16,129.69
9000 Cycling Drivetrain and Accessories
$29,919.46
$3,263.37
9000 Cycling Accessories
$23,150.26 $
9000 Cycling Tires
$22,476.53
$-2,228.47
9000 Cycling Handlebars- Stems- and Seatposts
$16,178.46
$2,590.53
UNKNOWN - UNKNOWN
$8,915.39
$1,994.39
9000 Cycling Brake Parts and Accessories
$7,475.94
$486.63
9000 Cycling Wire Bead Tires
$5,233.51 $
9000 Cycling Tubes
$4,054.73 $
9000 Cycling Wheels
$3,898.27
$1,944.48
9000 Cycling Bike Cleaners and Lubes
$2,275.19
$-43.46
9000 Cycling Uncategorized
$2,238.70
$233.86
9000 Cycling Tools
$2,022.02
$398.94
9000 Cycling Suspension
$2,020.52
$24.80
9000 Cycling Bike Baskets
$1,226.15
$25.81
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9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Kryptonite (KRYA0)
$51,263.38
$16,188.44
SRAM (SRAM0)
$30,950.10
$1,529.79
UNKNO
$20,696.03
$4,995.55
Maxxis (MAXAP)
$13,773.28
$-2,083.50
Race Face (RACA7)
$8,603.99
$1,125.78
SCHWALBE (SCHAW)
$8,463.17
$-1,522.67
Cane Creek (CANDE)
$4,722.06
$586.52
Sta Tru (STAJU)
$3,909.54
$459.71
Mirrycle (MIRAK)
$3,379.04 $
Kool Stop (KOOAF)
$3,210.16
$-84.79
RockShox (ROCCM)
$2,571.84
$492.57
Race Face (RACBD)
$1,923.89
$249.66
FSA (FSAAA)
$1,904.61
$1,025.15
Truvativ (TRUCD)
$1,855.08
$704.82
Avid (AVID0)
$1,835.44
$98.50
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$28,725.50
$11,143.67
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$8,464.93
$24.62
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$8,403.19
$5,439.83
DZ Nuts Pro Chamois Cream (B008F9J16M)
$5,291.29
$1,561.90
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$3,641.71
$102.20
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$2,718.38
$234.90
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$2,489.69
$473.95
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$2,391.30
$-1,243.96
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$2,142.79
$1,688.09
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$2,120.58
$-1,032.15
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$28,725.50
$11,143.67
6.26 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$8,464.93
$24.62
1.64 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$8,403.19
$5,439.83
1.06 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$5,291.29
$1,561.90
1.02 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$2,617.40
$258.39
0.21 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$2,391.30
$-1,243.96
0.25 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$1,893.59
$1,520.51
1.62 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$1,785.72
$0.00
0.41 %
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K)
$1,538.98
$5.43
0.35 %
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$1,510.34
$424.84
0.00 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$28,725.50
$11,143.67
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$8,403.19
$5,439.83
SRAM Roam Speed Rear Wheel (B00HLB17HG)
$1,728.78
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$2,142.79
$1,688.09
DZ Nuts Pro Chamois Cream (B008F9J16M)
$5,291.29
$1,561.90
Maxxis Minion DHF Wide Trail 3C/EXO/TR Tire in (B01EONGO1C)
$1,452.00
$1,355.20
Quarq SRAM Red Power Meter Crank Arms - BB30 (B01EONXG36)
$1,044.75
Race Face Ambush Guard (B00PUGV6XY)
$811.62
$686.70
Hollywood Racks Expedition Trunk Mounted Bike Rack (B00T4BIAT4)
$631.33
Race Face Atlas Bike Pedal (B00GTKH4VS)
$730.31
$521.65
Increasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$28,725.50
$11,143.67
6.26 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$8,403.19
$5,439.83
1.06 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$5,291.29
$1,561.90
1.02 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$1,893.59
$1,520.51
1.62 %
SRAM Red Quarq Bb mm 130mm No BB Rings (B01BMKL8UM / )
$1,044.75
0.00 %
Maxxis Minion DHF Wide Trail 3C/EXO/TR Tire in 3C Maxx Terra/EXO/TR, ... (B01574KQYS / 1141-TB )
$1,064.80
$968.00
56.59 %
SRAM Roam Speed Rear Wheel, 27.5-Inch/12mm (B00G9ZZ33E / )
$905.55
SRAM XX 10SP Rear 2SP Index Front Trigger Shifter Set with Discrete Clamp (B002WLPL72 / )
$901.85
SRAM Roam Speed Rear Wheel, 26-Inch/12mm (B00G9ZZ816 / )
$823.23
RockShox Boxxer Team Coil Inch Maxle DH Black Charger DH RC Aluminum... (B00JYD7JEY / )
$786.80
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$2,391.30
$-1,243.96
Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U)
$439.54
$-1,150.06
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$2,120.58
$-1,032.15
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$1,227.00 $
SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM)
$578.50 $
Tires, 26-quot- x 1.95-quot-, Select Tread Pattern. Bicycle Tire, Kenda -amp- Sunlite (B0121FZU3I)
$283.50 $
SRAM X0 Trigger Shifter for 10-Speed Systems (B00GZJ5UGE)
$0.00 $
ODI bike grips handle Rouge Bonus Pack (B002MA47Y6)
$33.48 $
SRAM XG-1099 XX Cassette (B008NZH72I) $
Maxxis Minion Rear II KV Exo 26x2.30 Tubeless ready Black Tyre (B01F1H4890)
$0.01 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$2,391.30
$-1,243.96
0.25 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$136.48
$-1,177.14
0.18 %
Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.2-Inch (B00CLIRX4K / TB )
$47.46
$-1,052.04
40.15 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$1,227.00 $
0.00 %
RockShox Boxxer World Cup Solo Air 200 Maxle DH Black Charger DH RC Aluminu... (B00JYD7JG2 / )
$0.00 $
Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB )
$464.64 $
Kenda K841A Komfort 26x1.95 Steel Bead Black Tire (B001C67HTI / )
$283.50 $
25.80 %
RockShox Maxle Lite Tapered Steerer Crown Adjust Solo 140mm Air Fork, Black... (B00EPGRDQY / )
$332.88 $
SRAM XX 10SP Rear 2SP Index Front Trigger Shifter with Discrete Clamp (B002WLPL90 / )
$300.99 $
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$1,200.32 $
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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