1. Fast Track Insights Weekly Summary August 20th - August 26th
Cyclone Bicycle Supply
Prepared on August 30th 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO - On-Time Non-Compliance Unfilled by cancel date
Oversized Carton
ASN - On-Time Non-Compliance
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10. Category Activity Category Shipped COGS August 20th - August 26th
Change over last week
9000 Cycling Bike Locks
$44,601.79
$-7,105.79
9000 Cycling Drivetrain and Accessories
$23,098.35
$-6,821.25
9000 Cycling Accessories
$20,589.25
$-2,561.02
9000 Cycling Tires
$19,533.77
$-2,942.81
9000 Cycling Handlebars- Stems- and Seatposts
$13,841.52
$-2,336.97
9000 Cycling Brake Parts and Accessories
$8,160.20
$684.23
UNKNOWN - UNKNOWN
$7,713.90
$-1,201.49
9000 Cycling Wheels
$5,757.21
$1,858.94
9000 Cycling Wire Bead Tires
$4,135.26
$-1,098.25
9000 Cycling Tubes
$3,892.76 $
9000 Cycling Bike Cleaners and Lubes
$1,819.26 $
9000 Cycling Uncategorized
$1,617.94 $
9000 Cycling Tools
$1,614.46 $
9000 Cycling Bike Baskets
$1,361.27
$135.12
9000 Cycling Pedals
$1,185.84
$138.01
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11. Brand Activity Brand Shipped COGS August 20th - August 26th
Change over last week
Kryptonite (KRYA0)
$44,265.39
$-6,998.01
SRAM (SRAM0)
$30,917.89
$-32.30
UNKNO
$19,041.99
$-1,654.05
Maxxis (MAXAP)
$11,706.38
$-2,066.95
Race Face (RACA7)
$7,624.68 $
SCHWALBE (SCHAW)
$7,458.78
$-1,004.39
Kool Stop (KOOAF)
$3,254.83
$44.67
Cane Creek (CANDE)
$3,187.28
$-1,534.78
Mirrycle (MIRAK)
$3,019.57 $
Sta Tru (STAJU)
$2,557.62
$-1,351.92
Avid (AVID0)
$2,050.47
$215.02
ProGold (PROJV)
$1,541.03 $
FSA (FSAAA)
$1,474.45 $
RockShox (ROCCM)
$1,342.35
$-1,229.50
WALE8
$1,221.53
$18.31
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$27,903.07 $
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$6,335.70
$-2,129.23
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$5,305.36
$-3,097.84
DZ Nuts Pro Chamois Cream (B008F9J16M)
$4,807.96 $
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$2,837.49 $
SRAM Roam Speed Rear Wheel (B00HLB17HG)
$2,469.69
$740.91
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$1,717.80
$490.80
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$1,657.14 $
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$1,651.16
$-1,067.22
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$1,638.76 $
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$27,903.07 $
3.91 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$6,335.70
$-2,129.23
1.71 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$5,305.36
$-3,097.84
0.63 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$4,807.96 $
0.92 %
SRAM Roam Speed Rear Wheel, 27.5-Inch/12mm (B00G9ZZ33E / )
$2,469.69
$1,564.14
0.00 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$2,176.66 $
0.26 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$2,097.96 $
0.18 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$1,717.80
$490.80
SRAM Roam 60 Front Wheel, 26-Inch/ 15/20mm (B00G9ZYMRC / )
$1,429.80
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$1,321.32 $
0.05 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
SRAM Roam 60 Front Wheel (B00HLB1BR2)
$1,429.80
SRAM Roam Speed Rear Wheel with XD Driver (B00HLB19EW)
$905.55
SRAM Roam Speed Rear Wheel (B00HLB17HG)
$2,469.69
$740.91
Race Face Atlas FR Riser Handlebar (B002XZLJ4G)
$1,247.50
$499.00
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$1,717.80
$490.80
Maxxis Mammoth EXO Fat Bike Tire - 26in (B0169BOGJE)
$435.60
Kryptonite Transfit FlexFrame-U Bracket (B00J4044ZO)
$605.38
$433.30
SCHWALBE Thunder Burt Folding Bead Snake Skin Tire (B00HZ11DD0)
$411.04
Schwalbe Magic Mary Snakeskin Trailstar MTB Tire (B00HZ1036I)
$488.06
$379.42
SRAM X0 Type Speed Rear Derailleur (B0127E199M)
$365.97
Increasing Individual Products
Product
COGS
Change
Out of Stock
SRAM Roam Speed Rear Wheel, 27.5-Inch/12mm (B00G9ZZ33E / )
$2,469.69
$1,564.14
0.00 %
SRAM Roam 60 Front Wheel, 26-Inch/ 15/20mm (B00G9ZYMRC / )
$1,429.80
RockShox Boxxer World Cup Solo Air Inch Maxle DH White Charger DH ... (B00JZIRZ7E / )
$1,070.66
SRAM Roam Speed Rear Wheel with XD Driver, 26-Inch/12mm (B00G9ZZ2LW / )
$905.55
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$1,717.80
$490.80
Maxxis Mammoth DC Exo 120TPI Folding Tire, 26-Inch (B00PDHRQZW / TB )
$435.60
0.66 %
Kryptonite Kryptoflex 815 Combo Cable Bicycle Lock,FLEX 815 COMBO CABLE (B000BS0D8K / )
$1,044.54
$434.67
4.97 %
Kryptonite Transfit Flexframe U-Bracket (B005YPKLLE / )
$605.38
$433.30
34.92 %
SRAM GXP 165mm 48T Black Omnium Track Crankset w/BB (B FG / )
$430.62
SCHWALBE Thunder Burt Folding Bead Snake Skin Tire, 29 x 2.1-Inch (B00FM3MRLA / )
$411.04
1.05 %
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$5,305.36
$-3,097.84
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$6,335.70
$-2,129.23
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$377.07
$-1,765.72
SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS)
$685.81
$-1,166.64
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$1,651.16
$-1,067.22
Quarq SRAM Red Power Meter Crank Arms - BB30 (B01EONXG36)
$0.00
$-1,044.75
Sram XG-1090 X-Dome Red Cassette (B00823OXFU)
$412.88
$-1,042.03
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$1,564.00 $
Race Face 104mm Single Chain Ring (B00DBRV9EK)
$1,022.50 $
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$27,903.07 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$5,305.36
$-3,097.84
0.63 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$6,335.70
$-2,129.23
1.71 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$377.01
$-1,516.58
1.07 %
SRAM Red Quarq Bb mm 130mm No BB Rings (B01BMKL8UM / )
$0.00
$-1,044.75
0.00 %
Maxxis EXO Dual Compound Minion DHR II Tubeless Folding Tire, 29 x 2.3-Inch (B00CNLXL0A / TB )
$149.69 $
16.76 %
SRAM Roam Speed Rear Wheel, 26-Inch/12mm (B00G9ZZ816 / ) $
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$27,903.07 $
3.91 %
RockShox Boxxer Team Coil Inch Maxle DH Black Charger DH RC Aluminum... (B00JYD7JEY / ) $
Cane Creek 3G Thudbuster Long Travel Seatpost, 31.6 , Black (B001OCMR0Y / ST3316K)
$235.88 $
4.23 %
DZNuts Bliss Chamois Cream for Women,(4oz/120ml) (B0037BR534 / )
$96.25 $
9.90 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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